Vser.mobi, DivMob and Microsoft in Android play in Vietnam
By Digital News Asia August 4, 2014
- DivMob to port its Android games to Nokia X Store using Vserv.mobi’s ad exchange
- Vserv.mobi to work closely with MSFT Devices for similar partnerships across SEA
MOBILE advertising exchange Vserv.mobi has announced what it called a first-of-its-kind joint partnership with Microsoft Devices in Vietnam, adding that this would bring value-added services and enable more monetisation solutions for developers.
Through this partnership, DivMob, a Vietnam-based global mobile game developer and the inventor of Ninja Revenge, will merchandise its Android games on the Nokia X platform globally, Vserv.mobi said in a statement.
In the joint partnership, Microsoft Devices and Vserv.mobi will both invest to engage DivMob to develop and port its most popular Android games over to the Nokia X Store using Vserv.mobi’s ad exchange exclusively.
“We are excited to collaborate with Microsoft Devices and DivMob for this initiative,” said David Yin, Vserv.mobi general manager of Global Developer Alliances.
“With DivMob now monetising its games through Vserv.mobi exclusively, advertisers will gain access to premium inventory on the platform through our exchange.
“We are constantly looking at enriching the monetisation efforts of developers as they form the foundation of the mobile app ecosystem.
“We are confident that this new model of partnership will revolutionise the traditional school of thought in app monetisation and bring tremendous values to developers and other players in the ecosystem,” he added. “We will be working closely with Microsoft Devices for similar partnerships across South-East Asia.”
The Microsoft Devices Group includes hardware such as Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel products, and accessories.
Over the past few years, Vserv.mobi said it has partnered with Microsoft Devices to engage Android developers through initiatives including the Nokia DVLUP challenge and developer workshops in Vietnam, Indonesia, Thailand, India and the United Kingdom.
“We are dedicated to providing incremental monetisation opportunities for our developers in innovative ways,” said Fabien Lotz, Vietnam country DX head at Microsoft.
“With our strategic partner Vserv.mobi, we can now work with one of the global leading Android game developers and leverage the popularity of its games to further expand the user base of Nokia X store,” he added.
Founded in 2011 and headquartered in Ho Chi Minh City, DivMob has produced more than 10 games on the Android and iOS platforms, generating over 20 million downloads globally since 2013.
Its flagship games Ninja Revenge and Zombie Age 2 garnered over three million downloads within the first month after launch and were featured on the Google Play Home Page in over 10 countries.
“We are honored to work with industry leaders like Microsoft Devices and Vserv.mobi to embark on this new journey of monetisation.” said Ngo Van Luyen, DivMob founder and chief executive officer.
“The Nokia X platform is a great place to be. Its family of smartphones has shown strong penetration in emerging markets in Asia, Latin America, Eastern Europe, Middle East and Africa.
“That’s where our key growth is. We believe there is strong synergy with this partnership, leading to the next phase of growth for DivMob,” he added.
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