Malaysian consumers rank Google as their favourite brand
By Digital News Asia December 4, 2013
- US tech giant narrowly beat local favourite 100PLUS to bag top spot
- These brands are at forefront of consumer consciousness, says Superbrands
GOOGLE has been ranked as Malaysian consumers’ most favourite brand, according to the latest brand survey from Superbrands, conducted by research agency BDRC Asia.
The latest findings from Superbrands identified over 650 of Malaysian consumers’ favourite brands across 109 consumer product and service categories. The brands were then ranked according to the greatest number of consumers identifying the brand as their favourite, with the best ranking brands making the Top10.
US tech giant Google narrowly beat local favourite 100PLUS to bag the top spot and was joined in the Top 10 by four other homegrown brands: AirAsia, Ogawa, Gardenia and MEPS. Japan’s Panasonic was No 8, Superbrands Malaysia said in a statement.
“We commissioned third-party consumer research so that the selection of brands and their subsequent achievement of being recognised as a ‘Superbrand’ is independent from the Superbrands organisation itself,” chief executive officer Mark Pointer (pic, right, with Google Malaysia industry head Andrew Olah).
“The fact that these brands have been voted by Malaysia’s consumers as being their favourite… is a testament to the recognition and standing that these brands have in the local market. These are truly exceptional brands that are at the forefront of consumer consciousness,” he added.
The Superbrands survey was conducted online and consisted of a panel in West Malaysia of 1,500 consumers aged 18 to 55 years. The panel was weighted by age and gender to reflect the profile of Malaysia’s adult Internet population. Consumers were asked to identify their favourite brand in each of the 109 categories.
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