Direct-to-consumer (D2C) brands, while not new, have begun sprouting in Southeast Asia with methods and models that uniquely cater to the consumers in the region.
A small Malaysian branding agency is slowly and quietly changing the industry.
Tech companies featured prominently in three SEA countries tracked by YouGov’s BrandIndex, especially in Malaysia where WhatsApp was ranked No 1, with Facebook and Google coming in second and third respectively.
PropertyGuru has announced its acquisition of the real estate media assets of Ensign Media – luxury and lifestyle magazine Property Report and the Asia Property Awards – for an undisclosed sum.
Media Prima Television Networks said it has entered into a comprehensive brand partnership with global technology giant Huawei to inject “local personality” to change the way Huawei is seen today.
Now a true-blooded tycoon after having disrupted the global aviation industry, it’s easy to forget that AirAsia cofounder Tony Fernandes trod the same entrepreneurs’ path that many DNA readers are treading now, and that he faced his own challenges in bringing a crazy idea – that everyone can fly – to fruition.Here are his Top 10 tips from the What's Next conference:
A rebrand is never something that should be taken lightly, and if you want to pull a Google-style rebrand, there a few hoops you must jump through in order to ensure that the rebrand is the right choice for your business, writes Eli Schwartz of SurveyMonkey.
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
Months after rival Maxis refreshed its brand identity and in the same week that Singaporean telco giant Singtel rebranded itself, Digi Telecommunications Sdn Bhd also rolled out a refreshed brand identity.
Singtel has launched a new brand identity, its first in 16 years, with the promise ‘Let’s make every day better.’