Innity and Brandscreen in pact to tap larger pool of advertisers
By Digital News Asia October 16, 2013
- Partnership allow advertisers to leverage on increased supply of unique inventories in real time
- Also allows publishers within YieldOne SSP to sell their inventories to a larger pool of advertisers
DIGITAL media network and technology provider Innity has announced a partnership with Brandscreen, which provides the underlying infrastructure, optimisation intelligence and data applications that power leading media trading desks across the Asia Pacific region.
The partnership would allow advertisers to leverage on the increased supply of unique inventories in real time, while also further allowing publishers within the YieldOne SSP to sell their inventories to a larger pool of advertisers, Innity said in a statement.
YieldOne, developed by DA Consortium Inc, is a leading SSP (Sell Side Platform) in Japan which provides a one-stop service for RTB (Real Time Bidding), real-time optimisation of advertising networks, centralised creative approval tools and holistic yield management reporting.
As Brandscreen will be adding YieldOne as a new inventory source for its Asia Pacific market, the partnership will drive growth and opportunity for advertisers in the region, offering them access to billions of impressions a month across the region’s most visited sites, Innity said.
The massive pool of RTB-enabled inventories via YieldOne totals up to one billion local inventories per month, the company added.
Additionally, this collaboration will enable publishers within YieldOne to boost their revenue by connecting with a larger group of advertisers around the world and sell their online advertising inventories in real time.
“The YieldOne SSP has fast been gaining traction within South-East Asia due to its strong source of local inventories,” said Innity chief executive officer and cofounder Phang Chee Leong (pic).
“Brandscreen has been pioneers in the RTB arena and I am confident this partnership will further strengthen our leadership in the digital media industry. We look forward to working closely with Brandscreen to arm our clients with the best real-time advertising capabilities,” he added.
Established in 1999, Innity said its foothold in the South-East Asian market spans over 10,000 websites, including major newspaper portals and premier sites in more than 16 content-interest channels such as technology, lifestyle, automotive, business and entertainment.
“Brandscreen is pleased to be entering this relationship with Innity and YieldOne,” Brandscreen CEO Stuart Spiteri.
“With our broad experience serving the Asia Pacific region, we are confident that working together, our companies we will provide great value to advertisers and publishers alike,” he added.
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