HCK Media appoints Rev Asia as digital ad representative
By Digital News Asia July 8, 2014
- 2yr contract covers digital ad inventory for Focus Malaysia, The Heat, & The Ant Daily
- In line with Rev Asia’s plans to 'expand and dominate the news vertical segment'
REV Asia Bhd, formerly known as Catcha Media Bhd, said it has struck an exclusive 'sales representation agreement' with HCK Media Sdn Bhd to resell and operate all advertising inventory across the media company’s digital assets.
Rev Asia Bhd subsidiary Rev Asia Holdings Sdn Bhd will undertake operations of the partnership, the former said in a statement.
A division of HCK Capital Group, HCK Media produces a string of English-language print and digital publications, integrated media, and events with a business focus.
The terms of the contract between REV Asia and HCK Media are for two years and will cover digital advertising inventory for weekly business newspaper Focus Malaysia, weekly investigative newspaper The Heat, and online news portal The Ant Daily.
Voon Tze Khay (pic), managing director of Rev Asia, said the partnership was in line with the company’s plans to “expand and dominate the news vertical segment.”
“HCK Media is one of Malaysia’s leading news providers, and our partnership with it is an endorsement of Rev Asia’s strength and market dominance among advertisers,” he added.
A digital media group, Rev Asia boasts an extensive distribution platform that claims a total reach of approximately 14 million people each month.
In 2013, the company identified the news segment as one of three key verticals that it plans to venture into digitally by mid-2014.
Commenting on the partnership, HCK Media executive director Alan Ow said Rev Asia has “considerable media and advertising experience and an extremely successful track record” in operating advertising inventory.
“We look forward to the value we foresee they will bring to our media business,” he added.
The deal with HCK Media is not Rev Asia’s first. The company is also a non-exclusive reseller of ad inventory for Malaysia’s largest technology forum, Lowyat.net, and has a region-wide content and advertising partnership with Business Insider Inc for Business Insider websites in Malaysia, Singapore and Indonesia.
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