Desktop pre-roll advertisements remained the format of choice for advertisers in South-East Asia, according to TubeMogul’s quarterly report on the first quarter of 2016.
TubeMogul Inc has announced the appointment of two senior digital industry executives to spur growth in its South-East Asia and China operations.
TubeMogul said that its mobile video programmatic markets in four South-East Asian countries grew by 20% in the second quarter of 2015, as advertisers sought to reach consumers who use portable devices as their primary media screen.
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014.
The South-East Asia programmatic or automated video advertising market grew steadily in the first quarter of 2014, with most of the key countries notching up inventory growth of at least 10%, said digital branding software company TubeMogul.
Digital branding software company TubeMogul said it has promoted Phu Truong to managing director of its South-East Asia, and has also expanded its executive team.
Millennials in South-East Asia are less influenced by celebrities than their parents, and prefer digital video to learn about the latest style trends, according to a report by TubeMogul.
TubeMogul has announced the global rollout of new technology that allows advertisers to see if their digital video ads are actually being viewed.