HP services for Oracle to help enterprises transform digital customer experience
By Digital News Asia January 5, 2015
- Enterprises must bridge divide between the business and IT
- New services enable them to deploy cross-channel solutions
HEWLETT-Packard has announced HP Digital Customer Experience services for Oracle which it said would help companies plan, build and manage customer experience business solutions for more personalised, consistent interaction with their customers across store, web, mobile and social channels.
Whether from a PC, phone or other mobile device, customers expect a rich and personalised experience when interacting with a company via its store, website, app and social networks, HP said in a statement.
Enterprises must equip themselves to improve their digital, online and mobile skills, modernise their legacy IT systems, and bridge the divide between the business and IT to fully address these expectations, the company said.
“Consumers increasingly associate their digital experience with a company’s overall brand and reputation, making it even more important to exceed their service expectations and rise above the competition,” said Robert Hildenbrand, worldwide vice president of Oracle Applications Services, HP Enterprise Services.
“Our services, coupled with Oracle’s software, enable enterprises to deploy cross-channel solutions that can help companies drive repeat business, customer retention and advocacy,” he claimed.
HP Digital Customer Experience for Oracle combines HP’s services with Oracle’s customer experience software, creating a set of services to integrate new systems into an enterprises’ existing landscape.
This includes agile delivery, continuous integration, system testing, identity management integration, security, governance and reporting framework, operations and maintenance.
The new style of IT converges cloud, security, big data and mobility into a comprehensive solution to better connect customers, citizens, communities, partners and suppliers, HP said.
This new style incorporates IT-driven systems with systems that are led by business drivers and innovation. As a member of Oracle Partner Network (OPN) with decades of experience and worldwide delivery capability, HP said it is equipped to deploy prebuilt components and IP specific to customer experience for fast delivery, reduced cost and scalable architecture.
HP Digital Customer Experience for Oracle services are available immediately worldwide.
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