Adobe names Lui head of partnerships for SEA

  • Previously regional head of Adobe partner XM Asia Pacific
  • To oversee strategic partner relationships across the region

Adobe names Lui head of partnerships for SEAADOBE Inc has announced the appointment of Vince Lui (pic) as head of strategic partnerships for South-East Asia, saying it was strengthening its investment in partnership support for the Asia Pacific region.
Lui, the former regional head of XM Asia Pacific, contributed to XM being named Adobe’s partner of the year in 2013 and 2014, Adobe said in a statement.
He will report to Damon Scarr, Adobe's director of partner sales in Asia Pacific, and will oversee the company’s strategic partner relationships across the region.
After beginning his career at Citibank and Ion Global, Lui worked with more than 15 major brands developing Adobe Marketing Cloud implementations. He specialises in partnership management, business solutions consulting, digital marketing technology and user experience design.
Scarr said Lui’s expertise in helping businesses adopt Adobe’s solutions would be a valuable asset.
“Vince [Lui] has demonstrated over many years his unique understanding of how to help businesses embrace digital marketing and implement the solutions allowing them to make, manage, measure and monetise their digital content,” said Scarr.
“It is exciting to have an executive of Vince’s callibre join our team,” he added.
Lui said he looks forward to continuing his work in helping businesses through Adobe’s solutions.
“Having worked with Adobe over many years, it’s great to be part of the team that is having such an impact on the way businesses are evolving the way they approach marketing,” he added.
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