Adobe appoints new execs to strengthen APAC digital marketing business

  • Appointment of former Fairfax, American Express executives reflect growing business
  • Both to drive adoption of Adobe Marketing Cloud, end-to-end digital marketing solution

Adobe appoints new execs to strengthen APAC digital marketing businessADOBE Inc has announced the appointment of Mark Henley to the newly created position of director of Transformation and Digital Strategy, Asia Pacific, and Jennifer Ruth (pic) to the position of Asia Pacific General Manager for digital agency Adobe Digital.
 
Adobe has been making moves in the digital marketing space. In a statement, it said its Adobe Marketing Cloud offers a complete set of analytics, social, advertising, targeting and web experience management solutions to “best deliver the right content to the right people in real time.”
 
Recently, it said national carrier Malaysia Airlines (MAS) had signed “a major deal to implement a mission-critical technology refresh” fuelled by Adobe Marketing Cloud and Adobe Creative Cloud, describing the deal as one of its largest in Asia Pacific to date.
 
Paul Robson, Adobe’s vice president for the enterprise business in Australasia, South-East Asia and Korea, said the appointments reflect the company’s growing business across the region.
 
“Adobe is delivering the world’s only end-to-end digital marketing solution and as our business grows it’s important that we have the best people on board to deliver results for our customers,” he said.
 
Of the new appointments, Henley spent the past seven years at Fairfax as chief information officer CIO for the Australian Financial Review, director of Editorial Solutions (Fairfax Metro), and director of Technology Strategy, Fairfax Media.
 
“Mark [Henley] has deep knowledge of the transformation and business process re-engineering that companies require as they make the shift from analogue to digital,” Robson said.
 
“[His] leadership drove the adoption of a pure digital content platform for the Sydney Morning Herald, The Age and Canberra Times, resulting in Fairfax being one of the first customers to embrace both Adobe Experience Manager and Adobe Analytics, which form part of the Adobe Marketing Cloud,” he added.
 
Prior to Fairfax, Mr Henley worked in the United Kingdom, United States and Australia for a startup specialising in e-commerce and subscription solutions. He held VP roles as country manager and in international sales, and the company was eventually acquired by Digital River. He worked with diverse media groups including Disney, WSJ, Bertelsmann and Macmillan.
 
Ruth joins Adobe from American Express where she was an accomplished and innovative senior marketing executive, Adobe said. She has extensive global experience across finance, marketing, digital, general management and business development.
 
Ruth will lead Adobe Digital, the company’s digital agency specialising in digital marketing efforts across search, display and social media.
 
“Adobe is experiencing a period of strong growth across the region and we’re delighted to have Mark and Jennifer joining our fantastic team. They both bring significant experience to the company and will be key members in driving adoption of Adobe Marketing Cloud,” Robson said.
 
Related Stories:
 
Despite gaps, APAC marketers confident of digital abilities
 
MAS launches 'digital business transformation’ with Adobe
 
Adobe launches cloud service for creative industry in Malaysia
 
 
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