Year Two CXO apprentices set to make an impact on Digi

  • For 2017, seven apprentices were selected from a more diverse pool of candidates
  • Undergo a full-year direct mentorship programme with top management team members


Year Two CXO apprentices set to make an impact on Digi


WITH Digi Telecommunications Sdn Bhd (Digi) moving towards its ambition of being their customers’ favourite partner in digital life by 2020, a group of seven young individuals are poised to contribute their ideas and actions over the next 12 calendar months to turn ambition into reality through the Digi CXO Apprentice Programme.

“It was a challenge to shortlist candidates because they were all well rounded in terms of their academic achievements, internship experience and their involvement in extracurricular activities. This year, we used a game based assessment which gave us an additional data point on filtering the candidates via an aptitude test,” said Digi chief HR officer Haroon Bhatti.

“It is important for us to look beyond academic success and to be able to assess each candidates’ abilities in a way that allows us to see their potential in an everyday business environment. Ultimately, we want every candidate who applies for the programme to have the best possible opportunity to be selected.”

There were 1,100 applications for this year’s CXO Apprentice Programme, 25% more than its inaugural launch in 2016 as a result of heightened awareness of the programme among its key target audience.

Greater engagement from local universities also resulted in a more diverse pool of candidates going through to the Freedom Challenge to conceptualise, validate, prototype and pitch the next MyDigi product or service to a panel of judges.

Seven apprentices have now been matched to their respective CXO mentors and look forward to first-hand exposure to high-level decision-making, dealing with real business challenges and the power to innovate.


Year Two CXO apprentices set to make an impact on Digi


The crux of the programme lies in the one-on-one mentorship that apprentices garner with their respective CXOs.

“Having a mentor that can answer questions you can’t find on the Internet, and share their personal experiences with you, can fast track your learning curve years ahead. A mentor can help you to validate your ideas quickly and strengthen your confidence to see things through to completion when you’re not quite sure how to move forward,” explained Bhatti.

Each apprentice will have a unique experience of their time at Digi, based on their respective educational backgrounds and a mental checklist of items that they want to achieve.

“The CXO Apprenticeship programme is one of the transformative ways in which Digi has found success in developing our future talent and filling the leadership pipeline. When candidates enter the programme, they are able to set and define the impact that they want to have on the organisation in the 12 months that they are with the company.”

After 12 months, most apprentices find their niche within the organisation - Wendy Liang, the CEO’s Apprentice has moved to Consumer Sales to manage the Malaysian segment. Justin Yong, the CIO’s Apprentice has joined the Corporate Affairs division to work on Digi’s transformation journey while Wan Nur Alia is now in the Digital HR team, creating products to digitalise HR processes for other companies.

When asked about the impact that they had on the organisation during their apprenticeship, Year One Apprentice Andrea Ong, believed that her energy and motivation rallied team dynamics when it came to collaborative exercises such as brainstorming sessions.

For Liang, she was able to affect a positive change on the business when she dived into a project for the Prepaid segment during her time as a Year One Apprentice, and this consequently shaped her decision to move into Consumer Sales.

For now, the seven Year Two Apprentices have 12 months ahead of them, to help shape the organisation through their ideas and action, passion and aspirations and add their voices to a company that is moving towards a digital future.

Discover how your ideas and actions can make an impact on Digi at


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