Lotus’s Malaysia cashless play grows, reveals tie-up with ShopeePay
By Digital News Asia August 11, 2021
- Lotus recorded 25% year-over-year increase in cashless payments
- Customers to receive cashbacks when paying with ShopeePay at 62 stores nationwide
LOTUS'S Stores (Malaysia) Sdn Bhd (Lotus's) has recorded higher cashless payment of 25% year-over-year amongst its shoppers and has announced a partnership with expand it contactless payment ecosystem to now accept ShopeePay.
“The Covid-19 pandemic, coupled with the convenience, security, and support from the government, have influenced the adoption of cashless payments in Malaysia,” said Vivian Yap, customer executive director, Lotus’s Malaysia in a statement.
“Given the growing reliance on e-wallets, we need to ensure that all available options are accessible to our shoppers,” she added.
Yap said with ShopeePay’s rising popularity as seen from the market’s reaction during the rollout of eBelia, the company trusts that this partnership will add value to both Lotus’s shoppers as well as ShopeePay users.
“Customers will also get to enjoy cashbacks when they pay for their groceries using ShopeePay at any of our 62 stores nationwide, thus allowing them to enjoy greater savings,” she said.
Meanwhile, Alain Yee, head of ShopeePay Malaysia, said the increase in cashless payments in Lotus’s shows positive adoption of contactless payments in the country.
“The year-over-year increase in cashless payments at a huge retail chain like Lotus’s shows that there is an increase in awareness as well as adoption for cashless transactions in Malaysia.” he said.
“Given our value proposition as an e-commerce platform with a wide market penetration nationwide, we believe that we are in a unique position to synergise both offline and online retail.”
Yee said its partnership with Lotus’s Malaysia started with Lotus's launching its official store on Shopee. To now have ShopeePay accepted at Lotus’s physical stores is a step forward in deepening our relationship, he added.
“We will always look for mutually beneficial ways to support Lotus’s business objectives starting with a launch campaign which will reward consumers with a handsome cashback,” said Yee.
To commemorate Lotus’s partnership with ShopeePay, customers will receive an RM4 cashback with a minimum spend of RM40 in a single transaction when they pay for their groceries with ShopeePay at any Lotus’s outlet.
Starting from now till Sept 29, each shopper is also entitled to a maximum of two cashbacks throughout the campaign period.
Related Stories :