ShopeePay records 500K eBelia claims within one day
By Digital News Asia June 3, 2021
- Claimants also guaranteed US$121 worth of vouchers, adding to benefits
- ShopeePay working to offer free shippin, other perks to eBelia claimants
E-WALLET ShopeePay, the payment arm of Shopee, recorded about 500,000 successful claimants for the US$36 (RM150) e-wallet credit on the first day of the eBelia programme launch, the company said in a statement.
[RM1 = US$0.242]
The successful claimants not only received RM150 e-wallet credit when they claimed via ShopeePay, but they were also guaranteed an additional RM500 worth of vouchers, bringing the total benefit up to RM650, ShopeePay said.
The extra RM500 worth of vouchers offer youths greater savings on items like learning tools for their studies, or household supplies and groceries for them and the family, it said.
There will be vouchers from brands such as the official Apple distributor, Switch, JBL, MR DIY, Tesco, L’Oreal and YES Prepaid.
Shopee will also provide the students with added free shipping, coins cashback and ShopeePay's Deals Near Me vouchers.
ShopeePay Deals Near Me is the mobile wallet’s recently launched online-to-offline (O2O) feature.
It uses location-based services to help users discover ShopeePay Vouchers by nearby merchants, offering further discounts, special prices, and cashback rewards when users redeem the vouchers and complete their purchase using ShopeePay.
According to Shopee, the number of merchants that subscribed to Deals Near Me grew to 1,000 within a month of its launch, The feature has also successfully driven footfall of over 400,000 to participating offline merchants and traders’ outlets, the e-commerce platform claims.
Alain Yee (pic), head of ShopeePay Malaysia, said, “We have been scaling our presence offline aggressively in Malaysia over the past year through partnerships with several digital payment solutions providers.
“As a result, ShopeePay is now accepted at over 750,000 touchpoints nationwide and can be used to make a payment at petrol stations, F&B outlets, hypermarkets, convenience stores, pharmacies, bookstores and more.”
Yee said while eBelia was announced as an assistance programme to alleviate the financial burden of Malaysian youths and promote cashless spending, Shopee believes the programme will play a bigger role in generating economic activities and sales for local merchants and traders.
“The programme has received overwhelming response thus far, with close to 500,000 claims made via ShopeePay on the first day alone.
“As more Malaysian consumers enter the cashless spending ecosystem, smaller businesses like convenience stores, petty traders, and burger stalls will also see the need to adopt cashless payment methods as part of their operations so they are not left behind.
“This digital push will be a win for the country’s digital economy,” he argued.
In addition to the cash rewards handed out, the first 20,000 ShopeePay eBelia claimants will receive a supplementary RM5 cashback with a RM10 minimum spend when they scan any other e-wallet or other bank’s DuitNow QR codes to pay.
DuitNow QR, Malaysia’s National QR operated by Payments Network Malaysia (PayNet), enables payment interoperability as provided in Bank Negara Malaysia’s Interoperable Credit Transfer Framework (ICTF).
ShopeePay is among the participating e-wallets and banks.
Yee said ShopeePay will be working closely with sellers and brands to offer free shipping with a minimum spend of RM6, and 66% off deals and vouchers daily during their 6.6 Awesome Sale to eBelia claimants.
The eBelia programme is open for registration to Malaysians aged 18 to 20 years old in 2021, or full-time students enrolled in courses equivalent to diploma or Malaysian Skills Certificate Level 4 (SKM4) and above at local public and private registered institutions of higher learning.
For more information of the eBelia claims on ShopeePay, visit here.
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