Intel appointed advisor to Digital Malaysia embedded systems EPP
By Digital News Asia December 27, 2012
- Grow the Embedded Systems Industry Project is one of eight key Digital Malaysia projects
- Aims to develop a conducive ecosystem for the embedded systems industry in Malaysia
NATIONAL ICT custodian the Multimedia Development Corporation (MDeC) has appointed Intel Malaysia technical advisor to the ‘Grow the Embedded Systems Industry’ Project (Embedded Project), one of eight projects identified for the first wave of the Digital Malaysia program.
“Malaysia is well placed to nurture local enterprises to become national and regional embedded systems suppliers as we already have the requisite skillset in embedded systems and local enterprises with the capacity to capitalize on existing opportunities in this market,” said Intel Sales and Marketing country manager Prakash Mallya.
Embedded systems are intelligent solutions with tightly coupled hardware and software integration designed to perform a dedicated function, Intel said in a statement. These systems are currently represented in over 80 segments including wireless infrastructure, enterprise storage, in-vehicle infotainment and factory automation.
Intel predicts that over 15 billion devices will be connected to the Internet by 2015 and that one third of these connected devices will be embedded systems. Globally, the market for embedded systems is estimated to grow at 6% to US$75B by 2020.
“There is a huge opportunity that remains untapped in the embedded systems industry, which presents a new source of growth for the country by leveraging on Malaysia’s established E&E (electrical and electronics) ecosystem and skilled local enterprises,” said MDeC chief executive officer Datuk Badlisham Ghazali.
“We are excited to have Intel on board as our technical advisor to drive this industry alongside other industry partners to position Malaysia at the forefront of the global embedded systems industry,” he added.
The Digital Malaysia Embedded Project intends to take measures to capture a larger portion of the global embedded systems market by developing local capabilities.
These will include efforts to identify embedded systems pilot projects for funding and training, partnering in the development of reference designs, capacity building for research and development (R&D) in embedded systems and the development of a more complete end to end industry ecosystem that can better support the promotion of locally driven innovations on embedded systems.
Intel Malaysia established an Intelligence Architecture Group (IAG) at its operations in Penang in 1992 and currently hosts several hundred engineers involved in embedded-specific product design and development, as well as platform solutions development.
“The IAG in Intel Penang has been leading the pack in embedded systems innovations and we are very excited at the prospect of working with local developers and sharing our knowledge and expertise in this area.” said Christopher Kelly, IAG director.
Prakash said that Malaysia is strategically set to participate in five targeted embedded systems market segments: Point-of-sale systems, digital signage, digital surveillance, home energy management and connected set-top boxes.
“So far, several Malaysian enterprises have made noteworthy progress in these market segments.” he said. “We have seen the successful adoption of locally developed innovations both domestically and abroad.
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