Maxis, Shopee tie-up with shoppable Raya campaign
By Digital News Asia April 30, 2021
- Shoppable ad serves as shopping catalogue for entrepreneurs to promote, sell products
- Ad opens access to over 3,000 products; aimed at spotlighting local entrepreneurs
MAXIS, in collaboration with Shopee, has launched its Raya campaign. This year, the campaign is driven by Maxis’ festive film titled Raya Si Sakan, which the company said in a statement combines storytelling with technology through shoppable ad features.
Essentially, the video serves as a shopping catalogue for entrepreneurs to promote and sell their products, it added.
The campaign is aimed at putting a spotlight on local micro-entrepreneurs who were affected by the Covid-19 pandemic. The shoppable film give Malaysians access to over 3,000 products ranging from fashion and food to Islamic wares, home décor, and arts and crafts.
“The Raya season has always been personified by acts of generosity and shopping. Together with Shopee, we were inspired to blend the best of both traditions, using our shoppable Raya film to turn shopping into acts of giving,” said Tam Kam Leong, head of brand and barketing at Maxis.
“Bringing sellers and shoppers together in this digital space, we are encouraging people to support local businesses, while giving the latter the exposure they would not ordinarily get otherwise.”
Kenneth Soh, head of Shopee Mall Malaysia, sees the partnership with Maxis as another initiative to make e-commerce accessible, inclusive and beneficial for Malaysians.
“As we further our goal of using technology to empower the communities that we serve in, this joint effort will help local entrepreneurs, particularly B40 entrepreneurs by giving them the opportunity to gain exposure and sales. Beyond sales, the initiative strives to provide livelihoods for the entrepreneurs and help them survive during these trying times” he said.
Maxis’ Raya campaign follows in the heels of some of their other small medium enterprises (SMEs) and micro SME-centric initiatives. The telco recently launched its eKelas Usahawan, a structured digital marketing programme to empower women entrepreneurs in rural communities to develop a stronger digital presence via free digital marketing workshops.
Maxis is also a Technology Solutions Provider (TSP) by the Malaysia Digital Economy Corporation (MDEC) under the SME Digitalisation Grant. SMEs can apply for the grant through Maxis and choose from a wide range of connectivity and digital solutions to accelerate their digital transformation.
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