Sansan expands APAC footprint with Singapore office

  • Its technology transcribes data from business cards and unto the cloud
  • Makes the info available to the company rather than just the individual
Sansan expands APAC footprint with Singapore office

JAPANESE cloud-based contact-management services provider Sansan Inc announced its expansion in Asia with a new office in Singapore.
Singapore-based Sansan Global Pte Ltd will support its growth across Asia Pacific and increase its ability to help enterprises digitise their business contacts and enhance their way of doing business, the company said in a statement.
The company said its technology helps companies use the data in business cards by accurately transcribing business cards and uploading them into a cloud-based contact management platform.
“Singapore’s adoption of cloud-based software to accelerate business presents us with a huge potential for growth opportunity here,” said Sansan Inc founder and chief executive officer Chika Terada (pic above).
“The business card culture in Singapore is similar to Japan’s in the sense that exchanging them and using them as reminders of business contacts is common practice.
“Digitalising them would mitigate the loss of this information and make it available to one’s co-workers and colleagues, rather than simply to the individual.
“This, together with the fact that Singapore is a hub for SMEs (small and medium enterprises) with its trade shows and large-scale exhibitions, makes it the most efficient place to set shop and expand our reach,” he added.
Citing research from Forrester Inc, Sansan said technology spending will grow 4.9% in Asia Pacific this year, driven by digital transformation initiatives.
IDC also predicts 2015 to be the year of accelerating innovation, with Asia’s focus on automated workflows and web-scale cloud systems.
Sansan claims over 3,000 clients globally and works with international brands such as Toyota, Intel, SAP, Avnet and Brother Industries.
In Singapore, it works with information and communications technology (ICT) service provider Dataspeech Pte Ltd and MediaMath.
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