Qlik names Chris Powell as chief marketing officer
By Digital News Asia June 27, 2022
- Joined Qlik in July 2021 as senior vice president, field marketing
- Will be responsible for brand awareness, demand management
Qlik has announced that it has named Chris Powell (pic) as its new chief marketing officer (CMO).
In this role, Powell will lead Qlik’s worldwide marketing and communications organisation, managing a multi-disciplinary team responsible for brand awareness, messaging, demand management, and communications.
“Powell is a proven technology marketing leader with a track record of success at multiple public companies,” said Mike Capone, Qlik’s chief executive officer.
“He brings a modern perspective to how to engage customers and prospects, while also having a wealth of experience across the entire marketing arena, including field marketing, advertising, lead generation and communications.
“We’re excited to have Powell leading our dynamic marketing organization into the next chapter of Qlik,” said Capone.
Powell has served in a variety of marketing leadership roles for large, innovative software technology companies throughout his career, including multiple leadership positions at SAP and serving as the chief marketing officer at Commvault for eight years.
He joined Qlik in July, 2021 as its senior vice president of field marketing, and has led multiple strategic initiatives, including the development and launch of Qlik’s most recent global branding campaign.
“Qlik sets the standard with the most complete solutions available for data integration and analytics,” said Powell said of his appointment.
“Together with our partner ecosystem, customers of all sizes around the world count on Qlik to give them the confidence they need to leverage data and innovate in amazing ways. I’m excited for what the future holds for Qlik,” he added.
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