Marketing

There’s a lot in store for the D2C play in Southeast Asia
Direct-to-consumer (D2C) brands, while not new, have begun sprouting in Southeast Asia with methods and models that uniquely cater to the consumers in the region.
Google: The future consumer of APAC will do more than just consume
Google’s “A Peek into Your Consumers’ Future 2020” reports lists down three upcoming consumer trends that brands and businesses need to know about consumers in the APAC region.
Iceberg right ahead
Despite the many warning signs media companies and ad agencies have been slow to adapt and change.
Master of Data
Fusionex International Founder & CEO, Ivan Teh shares his thoughts on BDA and how companies can emerge winners.
Uber introduces new UberFLASH and UberTaxi services
Uber takes in taxi drivers and hopes to increase the efficiency of its ridesharing service for both riders and its drive-partners.
What’s Next: Tony’s Top 10 Tips for Entrepreneurs
Now a true-blooded tycoon after having disrupted the global aviation industry, it’s easy to forget that AirAsia cofounder Tony Fernandes trod the same entrepreneurs’ path that many DNA readers are treading now, and that he faced his own challenges in bringing a crazy idea – that everyone can fly – to fruition.Here are his Top 10 tips from the What's Next conference:
Deep tech, business roots help me run Juniper: Rami Rahim
Juniper Networks’ CEO Rami Rahim is a techie at heart, but how does a geek helm a billion-dollar multinational? Edwin Yapp speaks to both Rahim and the man who replaced him in his previous role.
Unilever Foundry eyes Asian startups with Singapore launch
FMCG giant Unilever expanded its startup engagement programme Unilever Foundry to Singapore, the third market after the UK and the Philippines, and announced three new pilot project briefs involving its brands Lux, Clear and Lifebouy.
U Mobile aims to add 2mil new customers with new campaign
U Mobile has launched its ‘Vision 2 Million’ campaign, with which it aims to add two million new subscribers by Dec 31 2014.
Samsung launches marketing campaign for Youth Olympics
Samsung, the Worldwide Olympic Partner in the Wireless Communications Equipment category, has launched its marketing campaign for the Nanjing 2014 Youth Olympic Games.
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