Mercedes-Benz Malaysia drives into 2021 with accelerated digital footprint
By Digital News Asia February 9, 2021
- New virtual showroom allows customers to browse cars from home
- In 2020, Mercedes-Benz saw the first digital premieres of its new line-up
Mercedes-Benz Malaysia has a comprehensive strategy to “further enhance its position in current luxury and performance segment” in 2021. For the premium automaker, this begins with the reinforcement of its local digital footprint with the launch of its e-commerce platform, a virtual showroom that allows customers to browse their products online.
The service is now available for both new and Mercedes-Benz Certified pre-owned cars. Customers can use this feature to instantly search for stock availability, calculate financing option and directly request a quote from their preferred dealer.
Mercedes-Benz Malaysia president and chief executive officer (CEO) Claus Weidner says: “2020 placed great demands on us as a society. Despite the challenges, the situation also presented us with an opportunity to be more resilient and agile in this new technology-led environment. While the safety and of our customers is our top priority, we explore innovative ways to optimise our offerings. The virtual showroom is an example of our pursuit in continuous digitalisation effort to bring the best experiences for our customers,:
Adding to this, Mercedes-Benz Malaysia’s vice president of Sales and Marketing Michael Jopp says: “We want to assure our new and existing customers that we are with them throughout their ownership. We have accelerated most of our efforts to combine physical and digital touchpoints for a seamless customer journey.
“From dealerships with luxurious brand presence to digital launches and virtual showroom– it is all now easily accessible from anywhere. This new and improved presence is meant to simplify processes and enhance our brand experience by leveraging data and technology in this era,” he continues.”
A new virtual showroom
According to the company, the new virtual showroom serves as an avenue to engage with all existing and future customers to browse and begin their order process at the comfort of their homes. Interested customers will be informed on its stock availability within the search criteria at the selected dealership.
Upon model selection, users can ask to “Request for Quote” or “Contact Me” and a quote will be generated for the specific vehicle along with a dedicated sales agent assigned. Its Financial Services Widget also provides customers with a monthly finance quote based on the actual car price.
This virtual showroom follows Mercedes-Benz’s efforts in tackling major challenges posed by the Covid-19 pandemic, which saw advanced digitalisation in sales and service. The automaker delivered more than 2 million cars for the fifth consecutive year.
This digitalisation includes Mercedes-Benz’s first ever digital premiere car launch in 2020, which debuted their latest Mercedes-AMG compact cars. Following suit in the same year are the digital launches of the new Mercedes-AMG Compact car family, with the A 35 hatchback, A 45 S and the CLA 45 S.
The company also hosted its first regional digital premiere of the Mercedes-Benz GLB for Malaysia, Singapore and Indonesia, which is locally available in three variants – GLB 200 Progressive Line, GLB 250 4MATIC AMG Line and Mercedes-AMG GLB 35 4MATIC.
The year ended with another virtual launch of the new Mercedes-Benz GLA in the form of GLA 200 Progressive Line and GLA 250 AMG Line.
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