LINE partners iPrice Group to launch LINE Shopping

  • New feature is an expansion of the relationship between iPrice Group and LINE
  • Users can access highly curated deals in conjunction with special occasions and festivals


LINE partners iPrice Group to launch LINE Shopping


LINE’s messaging application users in Indonesia can now utilise LINE Shopping, launched in partnership with iPrice Group. Users can access the new content by tapping on the LINE Shopping tab now available on LINE Indonesia’s messaging mobile app.

“We are committed to improving users experience in using LINE Shopping. The e-commerce landscape in Indonesia is continuously evolving and we're always finding ways to enhance user experience. After thoughtful deliberation, we found that the aggregator format is on-trend and has a promising future in Indonesia.

“This format gives convenience to our users and will ease their journey in finding the best product with the best price, which is in line with our commitment in enhancing the user experience,” explained LINE Indonesia managing director Dale Kim.

LINE users can now experience a seamless journey in finding the best deals in a convenient manner and tailored to their preferences. Powered by iPrice Group, users can access the following categories on LINE Shopping:

  • Cheapest deals and affordable electronics, fashion, health & beauty products
  • Highly curated deals in conjunction with special occasions and festivals
  • Most popular and trending products

The introduction of this new feature is an expansion of the established relationship between iPrice Group and LINE which began since 3Q18.

“iPrice is the expert in this field and has a wide range network within the e-commerce industry. We believe with LINE Shopping user base and iPrice expertise, we can give the best and most convenient shopping experience to our users,” explained LINE Indonesia strategy director Fanny Verona.

On a wider scale, iPrice Group’s meta-search platform currently curates more than 500 million products from hundreds of e-commerce merchants and marketplaces across seven major countries in Southeast Asia.  

"As the world of online shopping is increasingly saturated and sometimes confusing, iPrice aims to make online shopping more enjoyable by helping users find the best deals through our price comparison and product discovery platform. Through LINE Shopping, millions of users can now easily find the best deals and discover products curated specifically to their needs," said iPrice Group chief executive officer and co-founder David Chmelař.

Currently, LINE Indonesia is the dominant communication and content platform for millennials in Indonesia which covers 85% of the messaging app’s total active users. This is highly significant as 24% of Indonesia’s population is made up of millennials, according to The Indonesia Millennial Report 2019.

To maintain continuous improvement in user experience for LINE’s users, iPrice Group will be working closely with LINE to provide timely updates and engaging content for LINE Shopping. Currently, LINE Ventures and NAVER Corp, a South Korea search engine and parent company of mobile messenger app, LINE, are direct investors of iPrice Group.


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