Indonesia’s Netflix-type Genflix service opts for Irdeto technology
By Digital News Asia June 3, 2015
- Genflix, launched in 2013, is Indonesia’s first ever commercial OTT content service
- Irdeto Multiscreen end-to-end managed service to support mobile move
AMSTERDAM-headquartered Irdeto has announced that PT Mega Media Indonesia Group, owner of satellite pay TV service Orange TV, has selected its end-to-end Multiscreen services to support the launch of Genflix.
Genflix, also under PT Mega Media Indonesia Group, was established in September 2013 as Indonesia’s first-ever commercial over-the-top (OTT) content delivery service, Irdeto said in a statement.
It offers streaming services for cable TV channels and video-on-demand (VOD) in Indonesia, providing a vast range of offerings across a variety of smart devices, such as mobile phones and tablets.
VOD and or Internet TV services have trended up in South-East Asia in recent months, with two new regional offerings coming out of Malaysia and Singapore.
In February, telco giant Singapore Telecommunications Ltd (Singtel), Sony Pictures Television and Warner Bros. Entertainment established Hooq, a joint venture startup that offers a regional OTT video service across Asia. It has launched in the Philippines first.
In March, Kuala Lumpur-based Internet investment firm Catcha Group announced its iflix service, partnering with New York- and Los Angeles-based Evolution Media Capital (EMC), a merchant bank focused on the media, sports, and entertainment industries. That service has since launched in Malaysia, with free 14-day trials, and has also rolled out in the Philippines.
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In May 2012, Malaysian satellite TV operator Astro Malaysia Holdings Bhd also rolled out an OTT service called Astro-On-The-Go (AOTG) to target multiscreen audiences.
Meanwhile, Irdeto said PT Mega Media Indonesia Group has been working closely with it since 2011, relying on its Cloaked CA software security and Irdeto Rights services for Orange TV.
With Irdeto Multiscreen, Genflix can manage, deliver, secure and monetise content on any device, generating new revenue streams for PT Mega Media Indonesia Group, the Dutch company said at the CommunicAsia ICT conference going on in Singapore this week.
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Irdeto Multiscreen will support Genflix in establishing itself as a market leader and capturing Indonesia’s fast-growing market of mobile consumers, Irdeto said in its statement.
eMarketer estimates that Indonesia will surpass 100 million active smartphone users by 2018, making it the fourth-largest smartphone user population in the world.
“We are delighted to be expanding our long-term partnership with Irdeto to maximise the full growth potential of Genflix,” said Supeno Lembang, president commissary at Orange TV.
“With our unique prepaid business model and national broadcasting rights to the Barclays Premier League, we needed a strong multiscreen partner to ensure our content is securely delivered onto any screen for our consumers.
“We are confident that Irdeto will deliver the excellent service that we have come to expect from our experience with working with them, and help us reach our initial target of one to three million subscribers,” he added.
In addition to providing protection for premium content, the Irdeto Multiscreen service will also enable Genflix to offer consumers a more personalised and user-friendly experience across a variety of devices, Irdeto said.
This is especially important in today’s market as consumers increasingly own a couple of connected devices such as smartphones and tablets, it added.
With Irdeto Multiscreen, Genflix can focus on its core business and grow its revenue without having to deal with the complexity of content distribution, media protection, DRM (digital rights management) support and licensing rights which are managed by Irdeto’s Multiscreen solution.
To support Genflix, Irdeto is working closely with several strategic partners.
Elemental Technologies is supporting the expansion of Genflix service availability on a variety of smart devices as well as broadening content offers for subscribers across Indonesia. Genflix is using bitmovin’s ‘bitdash’ MPEG-DASH video player to offer high-quality live and on-demand video streaming and Conversant Solutions Pte Ltd CDN services to enable fast content delivery to consumers.
“As today’s OTT services and business models evolve, it is crucial for operators like PT Mega Media Indonesia Group to have a fuss-free, flexible and integrated end-to-end solution to conveniently and quickly roll out their offerings to consumers,” said Bengt Jonsson, Irdeto vice president of Asia Pacific sales.
“Through our continued partnership, we are confident Genflix will quickly establish itself with consumers as the new way to consume OTT content,” he added.
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