Effective Measure welcomes back Maria Rodriguez Java as SEA lead

  • Former country manager for Philippines returned in June 2015
  • Tasked with growing data intelligence market in South-East Asia

Effective Measure welcomes back Maria Rodriguez Java as SEA leadDIGITAL audience measurement and data intelligence solutions provider Effective Measure has announced that Maria Rodriguez Java (pic) has rejoined the company, taking over the helm of its South-East Asian market as regional business director.
Returning to Effective Measure, Rodriguez Java brings with her 15 years of digital marketing practice, having served strategic digital roles within the agency, brand and publishing sectors, the company said in a statement.
Previously, she served as Effective Measure’s country managing director for the Philippines in 2012 and 2013.
In this new role, she is tasked with growing the data intelligence market in South-East Asia, the company said.
“As demands in the South-East Asian market rapidly evolve, Effective Measure is making sure that our team in the region have the strategic overview yet possess the unique acumen to respond to country-specific markets more effectively,” said Effective Measure chief revenue officer Dinesh Arasaratnam.
“We are excited to have Maria [Rodriguez Java] back on board as she will bring exactly this expertise to South-East Asia,” he added.
An influential speaker with a knack for humanising the analytical, Rodriguez Java is known for her maverick entrepreneurial approach to business management.
Having rejoined Effective Measure at the start of June 2015, she is focusing on creating strategic partnerships around the current drive of programmatic and cross-device integration.
“Asean countries like Malaysia, Singapore, the Philippines, Indonesia and Thailand all have different priorities and consumer trends,” said Rodriguez Java.
“Effective Measure’s forte has always been the facility to capture the nuances across consumer profiles and highlight opportunities for brands to deliver meaningful, relevant messaging.
“By committing to local markets, Effective Measure has succeeded in delivering a relevant consumer-oriented view of digital data. I’m pleased to see that this sentiment continues to be shared across media, creative and research agencies, and across brand categories in the region,” she added.
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