Big Tree bridges out-of-home advertising with online media
By Digital News Asia January 14, 2019
- New solution targets business partners, advertisers and media agencies
- Big+ prompts consumers via OOH advertisements and targets them on mobile devices
IN AN event themed Bridging Experience, Big Tree, a subsidiary of Media Prima Bhd, has launched its latest out-of-home (OOH) solution, Big+; a suite of offerings bridging its OOH media with cutting-edge online capabilities. This new solution targets business partners, advertisers and media agencies.
Held at the Grand Ballroom of the Sime Darby Convention Centre, this event was to explain and share the capabilities of Big+ which prompts consumers via OOH advertisements and further targets them on mobile devices. Additionally, consumers would be able to immediately take action on advertisements upon viewing advertised products or services on static or digital OOH media.
This launch was officiated by Big Tree’s chief executive officer Shukor Ariffin (pic). Shukor mentioned that advertisers will experience a revolutionised way of buying OOH media.
“This is what Bridging Experience is all about; bridging the gap between awareness and consideration or purchase; increase engagement; as well as creating opportunity for target marketing and sequential messaging”.
“OOH will always remain relevant because it is cost effective and available 24/7, 365 days a year with a high 80% brand recall”.
Several digital solutions were shared during the event, including Big Capture – geofence technology which serves online banners upon entering a designated geofence; Big Scan – image scanning technology of OOH static or digital visuals with smart devices, leading to online activation and engagement; Big Effects – dynamic digital content where brand messages are customised with real-time influence by weather, vehicle identification, social engagement, facial recognition and live streaming.