- Campaign kicks-off on Aug 17 for a three-month period at all Axiata’s OpCos
- JustGo is extended to all Axiata customers at its OpCos - be it pre-paid or postpaid customers
AXIATA Group Bhd and its group of mobile Operating Companies (OpCos) launched JustGo, an innovative and disruptive mobile data roaming campaign, in Asia to drastically lower international data roaming fees for traveling mobile customers.
JustGo kicks-off on Aug 17 for a three-month period at all Axiata’s OpCos offering a flat rate of US$1 per day or the local currency equivalent for data roaming.
JustGo is extended to all Axiata customers at its OpCos - be it pre-paid or postpaid customers – and is also currently the lowest data roaming cost in the Asian market.
During the campaign period, 125 million Axiata customers with a Celcom, XL, Smart, Dialog, Robi and Ncell SIM can automatically enjoy JustGo benefits and immediately use all their mobile data services when travelling to Malaysia, Indonesia, Cambodia, Singapore, Sri Lanka, Bangladesh, and Nepal. Furthermore, Robi customers get the extended advantage of JustGo while travelling in India.
JustGo is intended to cater to the increasing demand of international data roaming usage amongst customers who, as of the end of 2016, amounted to over 2 million travellers within the Axiata footprint countries.
Axiata group chief strategy and marketing officer Dominic P Arena commented, “JustGo is the biggest positive disruptor in international data roaming in Asia. Our offer is automatically activated, with the same US$1 per day for unlimited data roaming to all our customers. This price point drastically reduces roaming costs for customers from around US$10 per day to just US$1, effectively equalising the cost of using data at home and abroad.
“As international data roaming is now a critical service for our consumer and enterprise customers alike, JustGo is a big step for the group towards abolishing data roaming fees and creating a unique free-trade-zone within the Axiata footprint countries.”
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