Astro uses broadband to entice commercial customers with BIZfibre
By Digital New Asia November 10, 2022
- New offering comes in 5 packages, 3 with commercial TV, 2 without
- Marketed as legal solution to entertainment solution for the enterprise
Astro today introduced BIZfibre, which it claims is a more stable high-speed broadband service that is paired with commercial TV packs.
“Our BIZfibre and commercial TV Packs offer a unique value proposition, building on Astro’s rich content heritage & great service. We are confident BIZfibre will be an important contribution to the growth of our broadband and commercial customer base,” said Astro’s Group Chief Executive Officer – Designate, Euan Smith (pic, above).
Bizfibre is available in five packages, three with commercial TV bundled in and two without.
The two strictly broadband packages come with a WiFi6 router and a mesh WiFi unit. The 500Mbps option is US$51 (RM239) a month and the 800Mbps option is US$64 (RM299). Additional mesh units can be added for US$2 a month.
[RM1 = US$0.21]
The three packages that come with commercial TV channels are the Elite, VIP, and VIP Plus Packs. All three options come with the VIP sports pass and either a 12-months free subscription to BIZFibre 500Mbps or a 6-months subscription to BIZfibre 800Mbps.
The difference between the three commercial TV packs is the number of channels included, the number of rooms it can concurrently use the package, and the number of screens that can use the package simultaneously.
The Elite Pack is priced at US$300 per month and comes with 45 channels that can be shared over two rooms with three displays each.
The VIP Pack is priced at USD$470 per month and comes with 55 channels that can be shared over four rooms with five displays each.
The VIP Pack Plus is priced at USD$683 per month and comes with 66 channels that can be shared over seven rooms with eight displays each.
All packages come with a two-year contract and availability depends on coverage.
“We encourage commercial enterprises such as F&B outlets and hotels to only access content that are legal. Under the Copyright (Amendment) Act 2022, anyone caught streaming unauthorised content is liable to fines up to RM200,000, be imprisoned up to 20 years, or both for piracy,” warned Astro Head of Enterprise Business, Kevin Ng.
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