AirAsia launches inflight e-marketplace
By Digital News Asia July 5, 2018
- OURSHOP soft launched on July 4 across AirAsia’s network of over 130 destinations
- A convenient shopping experience with cashless transactions, multiple delivery options
AIRASIA launches its inflight e-marketplace OURSHOP with its first official airport partner Plaza Bali Duty & Tax Free, Jakarta.
Combining the trinity of e-commerce, OURSHOP is built on customer insights, global logistics capabilities enabled by AirAsia’s network and premium products.
The new shopping and services platform www.ourshop.com soft launched on July 4 across AirAsia’s network of more than 130 destinations in 26 markets.
AirAsia Group CEO and AirAsia X Co-Group CEO Tony Fernandes said, “OURSHOP proudly goes live today with Plaza Bali Duty & Tax Free signed on as its first airport partner. It is an absolute pleasure to be working with forward thinking companies like Plaza Bali Duty & Tax Free who recognise the opportunities ahead.
“OURSHOP is a partner of the entire air travel ecosystem including airports, retailers, as well as the airlines and we look forward to building more relationships. What used to be a 20-minute shopping experience as travellers rush to their boarding gates is now 365 days of shopping indulgence.
“AirAsia was the first airline to sell tickets online in this region. We are going back to our e-commerce roots as we know it best. We have taken a mix of models and applied it to our marketplace. OURSHOP is an e-commerce site without the risks of capex and stocking.”
OURSHOP will connect AirAsia’s 80 million guests (2018 projection) to a vast range of airport, high street and local specialist retailers at competitive prices.
Consumers can look forward to a convenient shopping experience with cashless transactions, and multiple delivery options from airport, onboard to downtown in-store collections and home delivery, all of which will be rolled out in phases.
They can also earn and redeem AirAsia Big loyalty points each time they shop on OURSHOP which can be used to transact on all AirAsia platforms. The more miles travelled and items bought, the more points earned, creating a cycle of value.
Shoppers will also have the option to shop with BigPay enabling shopping across currencies without forex disadvantages and expensive credit card fees.
Retailers on the other hand will find themselves in front of an engaged traveling audience. AirAsia’s vast marketing machine of multiple consumer touchpoints all along the travel journey, including online booking, social media, check-in, boarding gates, onboard Wi-Fi and arrival will give retailers greater exposure and competitive advantage.
“Plaza Bali Duty & Tax Free recognises the opportunity OURSHOP offers in the e-commerce landscape and we want to be a part of this game changer. We are delighted to be the first airport partner and believe this will revolutionise airport shopping,” July Fadriani, head of business improvement & development, Plaza Bali Duty & Tax Free.
Retailers with OURSHOP will also have the benefit of access to AirAsia’s guests insights, traveller’s departing and arrival destinations, enabling more precise marketing and delivery of products.
OURSHOP will deliver product selections and service to shoppers while pushing online sales for retailers and driving footfall to their physical stores, providing retailer a further option to upsell customers.
In the long run, OURSHOP will become a standalone product, available to other airlines too enabling a new way of travel shopping across all geographies and travel sectors.
At present airport pickup and onboard delivery are available at selected airports and flights respectively. More product and delivery options will be rolled out in the coming months.
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