Social Media Advertising
Adtech company aims to get 10% share of Asia Pacific’s social media and online video advertising market.
Marketers and advertisers now able to manage and implement Facebook and Twitter campaigns on a localised Chinese platform developed by Adknowledge Asia Pacific.
The four selling points for using Facebook for your business are not getting you any closer to your KPIs, writes Jagdish Singh Malhi, who also explains why.
In the first quarter of 2014, Facebook’s ad business continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter (QoQ), 20% and 41% respectively.