Media Prima Digital
Will operate IGN Southeast Asia for entertainment and gaming fans in Malaysia, Singapore, Indonesia and the Philippines.
Media Prima unit acquires 25% stake in Monster Scape, the owner and publisher of TanTanNews.
Records RM193 million in digital and commerce revenue.
Combined revenues from digital advertising, home shopping, e-commerce and subscription-based OTT service grew from RM50 million to RM123 million for YTD17.
Two fundamentally different entities working together can certainly be challenging but are the rewards greater than the risk?
Collaboration between the two digital giants is a first step to creating a regional games development hub.
With its first mobile game app reaching 260,000 downloads within 3 months, Media Prima Digital is looking forward to releasing up to 15 new gaming apps, leveraging on both the Media Prima Group’s existing IP and its market reach through its print, TV, radio and digital assets, writes Karamjit Singh.