Teradata Applications CMO Lisa Arthur advocates education to better enable the increasing need for CMOs and CIOs to work together. Breaking down silos, mapping wider strategy and untangling the ‘data hairball’ the first steps forward in embracing a data-driven marketing approach.
Teradata CTO Stephen Brobst says that the term ‘big data’ is deceiving because it makes people think of volume; that the next big thing will be sensor data; and that marketing and IT need to work closer together.
Teradata announces slew of new offerings and enhancements in line with core strategic focus on three growth areas -- data warehousing, big data analytics and integrated marketing.
Asian C-suite executives are making investments to build a more secured IT infrastructure, address an increasingly complex IT+business environment, and tackle talent shortage in an intensively competitive marketplace, writes IDC's Sandra Ng.
HP has released global research that it said reveals chief marketing officers (CMOs) understand that technology is driving customer satisfaction, but more than half are not leveraging the latest technologies and application design solutions to deliver high-quality user experiences.
CIOs are beginning to collaborate more with their counterparts in marketing in a bid to help their organisations derive better understanding of business objectives and grow their revenues and profits, says research firm IDC.