iCar Asia Ltd has appointed Harry Antarakis as chief marketing officer. He will be responsible for marketing strategy across all the group’s automotive websites in Malaysia, Thailand and Indonesia.
Microsoft Malaysia has announced the appointment of Michal Golebiewski as its new chief marketing and operations officer.
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made ‘Customer Experience’ a key outcome and has wrapped this into a company-wide KPI. Karamjit Singh has the story.
Companies that reject a customer-centric approach by maintaining their traditional organisational structures, continuing their piecemeal investment in technology and listening to their internal functional experts rather than the voice of the customer, will fail to grow and increase their competitive advantage, according to a new global report by EY.
IBM said it is introducing new cloud-based software that puts analytics into the hands of more business users and decision-makers across the organisation.
CIOs in the Asia Pacific region reported increases in conventional IT budgets for 2014 of 0.9%, but estimated that only 65% of IT is funded from within the conventional IT budget, according to an annual global survey of CIOs by Gartner Inc's Executive Programmes.
IBM has announced IBM ExperienceOne, a new integrated portfolio of cloud-based and on-premise offerings that it said helps clients quickly deliver deeper, more valuable customer engagements by bringing together marketing, sales and service practices.
Adobe has announced the integration of its digital publishing platform, Adobe Digital Publishing Suite (DPS), and Web experience management solution, Adobe Experience Manager, part of Adobe Marketing Cloud.
Teradata Applications CMO Lisa Arthur advocates education to better enable the increasing need for CMOs and CIOs to work together. Breaking down silos, mapping wider strategy and untangling the ‘data hairball’ the first steps forward in embracing a data-driven marketing approach.