Singapore’s ViSenze in partnership with India’s Flipkart
By Digital News Asia July 3, 2015
- Flipkart mobile shoppers can use image search when browsing for fashion items
- Flipkart is accessed by 45mil registered users – 75% of them via smartphones
INDIA’S online marketplace powerhouse Flipkart has started rolling out image search on its mobile app, using technology from Singapore’s ViSenze for visual search and image recognition.
The image search feature allows users to upload photos of fashion items and find similar products in terms of colour, pattern or style, inside the Flipkart merchandise database.
This eliminates keywords guessing when searching for a product, thereby simplifying the search process, ViSenze said in a statement.
Additionally, users browsing Flipkart’s catalogue can find visually similar products with a single tap.
This brings an offline-like shopping experience to the mobile, acting as a virtual ‘shop assistant’ who would show products of same colour or design when users see something they like, ViSenze said.
This simplified search experience comes handy on Flipkart, an online marketplace that lists over 30 million products and is accessed by 45 million registered users, 75% of them via smartphones.
The new features are currently in beta and are due to be released to all users in the upcoming days, the two companies said.
“We’re very excited to partner with Flipkart and offer its users an enhanced shopping experience powered by our visual search,” said ViSenze cofounder and chief executive officer Oliver Tan.
“And we are proud we managed to offer a solution that is also capable of handling unique needs for the Indian market, such as ethnic wear,” he added.
ViSenze develops visual search algorithms that it says combine state-of-the-art deep learning with the latest computer vision technology to solve search and recognition problems.
The company provides its visual technology APIs (application programming interfaces) through a Software-as-a-Service offering to online retailers, content owners, brands and advertisers, app developers and digital publishers.
“The partnership with Flipkart not only attests to the strength of our products, but also reinforces our mission to enable retailers to capitalise on smart innovations in visual technology to uplift conversions – while empowering shoppers with real-time ability to search without the hassle of keyword guessing,” said Tan (pic above).
Key clients using ViSenze’s image search service today include Internet retailers and marketplaces like Caratlane, Zalora (a Rocket Internet company), Reebonz, and Rakuten Taiwan, as well as patent search engines like PatSnap.
ViSenze was born out of NExT, a research centre jointly established between the National University of Singapore and Tsinghua University of China.
The company, based in Singapore, previously raised US$3.5 million in Series A funding from Rakuten Ventures, Walden International and UOB Venture Management.
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