Helpling enables traditional cleaning agencies to offer services online

  • Cleaning agencies will gain access to Helpling’s pool of customers
  • Helpling SAAS platform will enable them to manage their customers and workforce online


Helpling enables traditional cleaning agencies to offer services online


HELPLING, a Singapore-based online marketplace for home services, has announced that it will start onboarding traditional cleaning agencies to its platform.

Previously, the company collaborated mainly with self-employed or freelance cleaners. By opening up its platform to small and medium-sized enterprises in the domestic cleaning sector, Helpling positions itself as a player in the digitisation of home services and strengthens its position in the e-commerce of services. 

In recent years, traditional cleaning agencies have started making baby steps to digitalise their operations - e.g. by responding to customer queries through their websites.

Helpling has simplified the way customers book, experience and pay for home cleaning services.

Partnering with traditional and experienced cleaning agencies which invest in training of their workers will also contribute to Helpling’s commitment to customer experience and the service quality.

With this collaboration, cleaning agencies will gain access to Helpling’s wide pool of customers and the Helpling SAAS platform to manage their customers and workforce online through the scheduling system, offer online payments and automatic invoicing.

The result is an improvement of the profitability of local cleaning business by using the tools of the digital age.

James Lim, managing director APAC says, "Traditional agencies are looking to attract customers who will never pass the door of their agencies. Combining their operational expertise with Helpling’s technology is a giant step forward for the domestic services sector in Singapore. This partnership automatically sets Helpling as a digital disruptor in a nascent and previously overlooked sector.”

Helpling has started laying the foundations over the course of the last 12 months. The company focused on the progression of its technology and invested in ensuring the reliability and quality of its customer experience.

This strategic development would enable Helpling to further grow and become the synonym for help in every household.

Helpling was founded in early 2014 by Benedikt Franke and Philip Huffmann. Among its investors are Rocket Internet, Mangrove Capital, Lakestar, APACIG and Accel.

Helpling currently offers its services in nine countries: Australia, Germany, Italy, France, Ireland, UK, UAE, the Netherlands and Singapore.


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