Code Army official regional partner for Lean Startup Machine

  • Malaysian company to introduce workshops across 13 countries
  • Help startups with critical customer validation for products, services
Code Army official regional partner for Lean Startup Machine

LEAN Startup Machine has appointed Code Army its regional partner to promote and train entrepreneurs, with a target of 2,000 across 20 cities in the region, after the latter successfully organised two related two events in Malaysia in 2014.
Lean Startup Machine is a global movement dedicated to educating and training entrepreneurs to run their businesses using The Lean Startup methodology.
The target above has to be achieved by December 2015, with the 20 cities located across South-East Asia, Hong Kong, Taiwan and Nepal.
It is an aggressive target, but that suits Code Army just fine as the target is synergistic with its mission to help other startups run more effectively.
Code Army official regional partner for Lean Startup Machine “We are looking forward to accelerating growth for Lean Startup Machine in this fast-growing region,” says Eric Chambers (pic), global lead at Lean Startup Machine.
“We ran our first workshops in Asia in August 2012 and our partnership with Code Army will help startup communities here, especially after its participation and experience in Lean Startup Machine workshops in London, Singapore, Manila and Kuala Lumpur (where it organised two successful events),” he adds.
The Lean Startup Machine workshops were founded by Trevor Owens, based on The Lean Startup methodology developed by Eric Ries.
Through Lean Startup Machine workshops, participants are put through intensive exercises to instil practical information. The three-day workshops cover essential areas that entrepreneurs need to master in order to succeed, ranging from market research and analysis to product and service refinements.
In addition to education, Lean Startup Machine also offers peer support in the form of a global network of like-minded individuals, and provides assistance for entrepreneurs seeking investors and/ or sponsors around the world.
“We recognise that many startups falter, often because the solutions they offer aren’t what the customers really want,” says Code Army founder and chief executive officer Zafrul Noordin.
“In such cases, they have missed an important step known as ‘customer validation,’ and it’s a common challenge that needs to be addressed,” he adds.
Indeed, Zafrul speak from experience and credits Lean Startup Machine for helping him regain his footing after a rough patch early in his startup journey.
“These and other issues are why [Lean Startup Machine] exists – to work with entrepreneurs and offer a much-needed resource and network which they can leverage to grow and improve their business more efficiently and successfully,” he says.
In 2013, Code Army participated in and sponsored its first Lean Startup Machine workshop in London, and subsequently organised two workshops in Kuala Lumpur in 2014 – one of which was recognised by Lean Startup Machine as one of the Top 5 workshops out of those organised across 200 cities in 2014.
“Across Asia, we have a vibrant and ever-growing community of startups; we already have interest from several key markets such as Kuala Lumpur, Penang, Johor Baru, Kota Kinabalu [in Malaysia]; Bali and Bandung [Indonesia]; Yangon [Myanmar]; and Cebu, Clark, Davao and Manila [the Phlippines],” says Zafrul.
“We are actively reaching out to all interested parties who want to know more about how The Lean Startup methodology can help their business.
“At the same time, we extend a heartfelt invitation to those who are keen to organise workshops in their respective cities, and to sponsors from corporate and government bodies who are interested to tap into the energy and innovation of entrepreneurs around the region,” he adds.
This call for community volunteers is part of Zafrul’s plan for Code Army to eventually step back and let local community builders take charge of the on-ground organising and logistics, while it handles the actual programme content, speakers, and mentors.
“We hope to unearth new faces in the cities we go to, and hope that those aspiring to be community builders step up and reach out to us about this,” he says.
As an added incentive, those who volunteer for the next event in Kuala Lumpur (KL) from May 29-31, with 10 slots available, will be given tickets to participate in the subsequent workshop held after.
The last workshop held in KL for instance had a ticket price of RM500 (US$138) per participant. Code Army will leave it to the respective country organisers to decide on the number of volunteers.
To kick off its new regional role and in addition to Lean Startup Machine workshops, Code Army also has plans for regular Lean Startup Circle networking events.
These will feature speakers, mentors and Lean Startup practitioners to help entrepreneurs along their way, accelerating the process from mere ideas to a working business plan that’s ready for pitching to investors.
For more information on upcoming events and workshops, visit or contact the team via Facebook, Twitter or Google+.
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