InMobi to promote LINE Free Coins globally, targeting app developers
By Digital News Asia November 25, 2013
- LINE to work with InMobi global sales network to promote LINE Free Coins to app developers
- Targeting seven markets: Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore and Hong Kong
INDEPENDENT mobile ad network InMobi said it has entered into an agreement with LINE Corporation to promote LINE Free Coins to app developers globally.
LINE Free Coins is an application promotion service available through the LINE platform on Android. It offers virtual currency called LINE Coins to users that install specific applications recommended by the Free Coins site.
Users can then purchase stickers with the LINE Coins they obtain, InMobi said in a statement.
LINE will work with the InMobi global sales network to promote LINE Free Coins to app developers, who are looking to acquire users in the following markets – Japan, Thailand, Taiwan, Malaysia, Indonesia, Singapore and Hong Kong.
App developers who opt to work with LINE can make use of LINE Free Coins to promote their apps to LINE users in these seven markets, InMobi said.
“We are excited to be partnering with LINE, a worldwide leader in messaging applications,” said InMobi Japan vice president and regional director Kazusuke Obi.
“This collaboration will help LINE leverage the InMobi advertising network and offer global app developers a new and powerful way to acquire users through its LINE Free Coins.
“InMobi provides a global platform in the mobile ecosystem, and we hope to open up new markets with LINE through this partnership,” he added.
The world market for mobile apps continues to grow rapidly, with an increasing trend for western app developers to target newer markets in Asia. Likewise, app developers in Asia are trying to expand to geographies beyond their home markets, InMobi said.
Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries, InMobi said.
LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls.
InMobi said its platforms leverage advances in big data, user behaviour and cloud-based architectures to simplify mobile advertising for its customers. Recognised by MIT Technology Review as one of the ‘50 Disruptive Companies’ of 2013, it claims to be the world's largest independent mobile ad network, engaging 691 million consumers across 165 countries.
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