FoodPanda goes mobile-first, most orders coming via devices
By Digital News Asia October 29, 2014
- Latest version of free app released in July
- Android most popular OS, iOS users have the most orders
FOOD ordering service FoodPanda, together with its affiliated brands HelloFood and Delivery Club, has recorded five million downloads of its native mobile applications, saying that currently, more than half of its orders come through mobile devices.
The company said it has been continuously increasing its focus on mobile, having released the latest version of its food ordering app in July. It first launched an app in 2013.
The free app is available for iOS, Android and Windows Phone devices in over 40 markets across five continents, FoodPanda said in a statement.
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Globally, the FoodPanda app has been downloaded most on Android devices, with a 62% share.
However, Apple users seem to have the bigger appetite: In all regions in which FoodPanda and HelloFood are present, the number of food orders from iOS devices is slightly higher than from Android users.
FoodPanda cofounder and managing director Ralf Wenzel (pic) sees the milestone of five million app downloads as proof that the future lies in mobile.
“We are living in revolutionary times whereby people are starting to spend more time in front of their mobile phone screen than in front of a TV or in front of a desktop computer, especially in emerging markets.
“Mobile is the key access channel for media and online services, going forward. Mobile fits our strategy to offer food delivery and take-away at any time, for everyone and everywhere, and it allows us to directly engage with customers whenever they get hungry: In front of their mobile phone,” he added.
FoodPanda, and its affiliated brand HelloFood, is a global online food delivery marketplace headquartered in Berlin, Germany, and operating in more than 40 countries on four continents. It says it is the fastest growing Rocket Internet venture in terms of country expansion.
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