Maxman.tv and MSN in content, joint marketing pact
By Adoimagazine.com March 29, 2013
- Exclusive content from Maxman.tv to be made available on MSN Malaysia
- Mutual marketing initiatives, with on-ground activities and joint marketing campaigns
IZI Media Group Sdn Bhd and Catcha Digital Sdn Bhd have signed an agreement which would see exclusive content from Izi Media’s IPTV channel, Maxman.tv, made available on the latter’s MSN Malaysia portal.
Selected shows from Maxman.tv’s library on MSN Malaysia can be viewed via Video on Demand (VoD); this includes premium content, behind the scenes footage and exclusive trailers.
The two are also working together to realize mutual marketing initiatives promoting both platforms, with on-ground activities and joint marketing campaigns soon to be implemented.
“MSN Malaysia is a popular web portal for Malaysians and through this collaboration, we intend to capture a wider audience,” said Izi Media chief executive officer Ahmad Izmir (pic).
“Furthermore, we fit into MSN Malaysia’s profile of news, lifestyle and entertainment content. This collaboration will expand our viewership and demographic.
“Maxman.tv is also about providing the best value to advertisers, and with the new audience we’re certain will be captured through MSN Malaysia, advertisers will have an even wider demographic that can be targeted through our channel – the MSN Malaysia viewership,” he added.
Jeremy Neyman, business director for Catcha Digital, said the collaboration “brings a captivating content offering to our audiences and creates unique and engaging advertising opportunities for our clients.”
Maxman.tv content will be featured within various areas on MSN Malaysia, and also in an exclusive environment created exclusively to host this content. These other areas include MSN Malaysia Locker Room, MSN Malaysia Sports, MSN Malaysia Motoring, as well as its home page http://malaysia.msn.com/.
Once fully implemented, MSN Malaysia’s viewers only need to click on tab labeled ‘Maxman.tv’ to access Maxman.tv’s content, which will take them through to the exclusive environment. – Adoimagazine.com
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