Innity continues regional expansion with Philippine office
By Digital News Asia August 28, 2012
- Regional sales manager Kevin Ho to lead the Philippine team
- Innity Philippines’ network reaches out to more than 74% of the total Internet population
ONLINE media network Innity, which provides scalable online marketing solutions for both advertisers and publishers, has launched a branch office in Makati, Philippines as part of its expansion effort in South-East Asia.
According to comScore’s latest Metrix Report, Innity Philippines’ network is the largest in the country, reaching out to more than 74% of the total Internet population -- more than four million total unique visitors, the company said in a statement.
Innity will be introducing its ‘Engagement’ offerings that allow marketers to connect with the right audience, at the right time, using the right tools for complete brand advertising, it added.
Its regional sales manager Kelvin Ho has been appointed to head the Philippines office.
“Based on the figures we are observing, the potential of online advertising in Philippines is huge and we strongly believe that it will only continue to grow in an exponential rate,” Ho said.
Prominent publishers like Inquirer.net, Philstar.com, Manila Bulletin, GMAnetwork, Pinoyexchange and Multiply Philippines have already signed up to be part of the network, Innity claimed.
Among the many clients that Innity Philippines has worked with so far are P&G, Nokia Philippines, Samsung Electronics, Insular Life, and LG Electronics.
With the addition to this office, Innity now has a presence in eight countries -- Malaysia, Singapore, Thailand, Indonesia, Vietnam, Hong Kong and Shanghai – with over 135 staff in total.