Sinar Mas Land launches ‘OneSmile’ app

  • Combines various features, existing platforms and functions in one app
  • The ‘OneSmile’ app is especially designed for BSD City residents and netizens


Sinar Mas Land launches ‘OneSmile’ app


SINAR Mas Land, one of the largest property developers in Indonesia, and PT. Kresna Graha Investama Tbk an app developer launch the ‘OneSmile’ app for citizens and netizens who live in BSD City, Tangerang, Banten.

‘OneSmile’ is an integrated mobile application with various features such as payments for Public Utility Board (PUB), ticket purchasing for events and theme parks, live chat customer care, news feed, transportation schedules, food and grocery deliveries, and household repair services to optimise the life quality of BSD City’s residents and people who work there.

“’OneSmile’ app helps to connect and combine all transactions, existing platforms and functions into one handheld. This definitely facilitates BSD City residents and netizens who want to visit, work, or study here,” says ‘OneSmile’ project leader Yanto Suryawan in a press conference.

How it works


Sinar Mas Land launches ‘OneSmile’ app


Users can download the ‘OneSmile’ app and sign up with an email account to use the features. The app is currently only available on Android but will soon be available for iOS.

Yanto adds that some features such as payment systems for PUB bills and food or grocery delivery were made especially for BSD city’s residents. Other features can be used by the general public.

For payments, ‘OneSmile’ app collaborates with Mandiri e-cash and Uangku. For food orders and deliveries the ‘OneSmile’ app will hyperlink to Go-jek, Grabfood and

For customer care services, ‘OneSmile’ is affiliated with Qlue.

More features are being developed and new features such as GPS tracking, surveillance camera view, and a smart home button will be implemented.

“This is the only first step for us. We are developing, innovating, and combining the latest technology to can make ‘OneSmile’ a part of everyday life in BSD City,” said PT. Kresna Graha Investama Tbk managing director Jahja Suryandy.

According to Yanto, ‘One Smile’ supports the business growth of Sinar Mas Land in terms of creating awareness among non-resident users about what is happening at BSD City.

“This app was made for the community in BSD City and it’s not about making money. We want to make daily life easier and we also use this platform to give actual information through news feeds about BSD City,“ adds Yanto.


Sinar Mas Land launches ‘OneSmile’ app


 ‘OneSmile’ for an integrated smart digital city

Sinar Mas Land invested approximately one billion rupiah (US$75.000) in ‘OneSmile’ app as a platform for e-Wallet, community platforms, loyalty programmes, business performance management and as a part of Sinar Mas Land’s vision to transform BSD City into an integrated smart digital city.

Other efforts that have been implemented in this vision include installing internet fibre optic cables and IP video surveillance equipment that can be controlled through command centre, and offering free WiFi connection at public areas.

“Sinar Mas Land as the main developer of BSD City hopes that ‘One Smile’ can ease every step of a transaction start from ordering to payment and improve the life quality of BSD City’s residents and netizens,” said Sinar Mas Land chief technology officer Irvan Yasni.

Yanto targets for approximately 200,000 downloads after it’s launched.


Related Stories:

MyRepublic makes its presence felt at the BSD Green Office Park

Singapore startup Temploy secures equity investment from Indonesia’s WGS

Sinar Mas Land launches GeeksFarm and WGS Hub with two partners


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