Huawei’s Honor 7 smartphone goes up for pre-order in Malaysia, on sale Sept 28
By Digital News Asia September 22, 2015
- Mid-range priced but features premium cameras and fingerprint reader
- Improves on previous version with metallic build and ceramic finish
The 5.2-inch device is the follow-up to the popular Honor 6 which helped contribute to Huawei’s 20 million smartphones sold within the first half of 2015.
Unlike other Huawei devices like the upcoming Mate S or the current flagship P8, the Honor sub-brand is separately marketed as a standalone range and mainly distributed via online channels to combat players like Xiaomi, which sell primarily through the Internet.
At the launch event on Sept 21, Huawei’s director of e-commerce Malaysia for Huawei, Allen An, said Honor 7 has seen positive reception worldwide, citing an example where it sold 200,000 units of the smartphone in just 2 minutes during an online flash sale event in China (pic below).
The fully metallic body is in contrast to the plastic construction of its predecessor. The Honor 7 is also finished with a ceramic coating to give it a more premium feel.
A Full HD (1920 x 1080 resolution) IPS-NEO (Japan Display Inc’s trademarked technology) LCD graces the front with a decent 424 PPI (pixels per inch).
The cameras on this unit are top of the line, featuring a 20 megapixel rear camera with a Sony IMX 230 sensor, a phase detection autofocus system and f2.0 aperture lens for low-light photography, while on the front, there is an 8 megapixel cameras with a wide angle lens and LED flash as well to light up selfies in the dark.
The Honor 7 also comes with a fast 360-degee fingerprint reader, placed below the rear camera, which Huawei claims has a self-learning capability that allows scanning accuracy to be enhanced through re-recording of registered fingerprints during use.
A unique feature of the phone is what Huawei calls a ‘smart key’, an additional button placed on the left side of the device that can be used for quick Google search functions. However, users can also choose to use a voice-activated function by saying a designated command like “Dear honor”.
In terms of battery life, the Honor 7 is endowed with a relatively beefy 3,100 mAh battery which should ensure at least a day and a half of normal use, but it also supports quick charging capabilities as well, although users will need to buy the quick charging power adapter separately.
The Honor 7 will be available in two colors, gray and silver, for a price of RM1399 (US$330), considerably good value particularly with the high-end cameras and biometric sensor included.
Huawei to expand presence and device line-up in Malaysia
DNA Test: Huawei’s Honor 4X not quite that ho-hum
Huawei reports 30% rise in revenue for H1 2015
MWC 2015: Huawei rolls out wearables, new MediaPad
For more technology news and the latest updates, follow us on Twitter, LinkedIn or Like us on Facebook.
Author Name :
By commenting below, you agree to abide by our ground rules.