Huawei to expand presence and device line-up in Malaysia
By Digital News Asia February 18, 2014
- Three-pronged strategy for the Malaysian market, including marketing ramp-up
- Huawei brand awareness amongst Malaysian consumers was 39%, according to Ipsos
HUAWEI said that it would be expanding its presence in Malaysia this year by bringing in more flagship mobile devices and opening more retail and concept stores at key market centres.
The Shenzhen, China-based telecommunications company also plans to ramp up its marketing communications activities to build stronger brand awareness in the country, it said in a statement, without giving specifics.
“Since 2011, Huawei Malaysia has been steadily building its presence in the local consumer market through the introduction of a great line-up of mobile devices that cater to consumers’ needs and lifestyles,” said Gary Xu (pic), country director for the Huawei Consumer Business Group in Malaysia.
“We are pleased to say that our efforts are bearing fruit. In a study conducted by Ipsos, a global market research company, awareness of the Huawei brand amongst Malaysian consumers in 2013 was 39%, a commendable feat considering that we only started our consumer outreach programmes barely two years ago.
“Riding on the momentum, we are set to further accelerate our growth in 2014,” he told a media briefing in Kuala Lumpur on Feb 17.
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