Enthusiasts can buy new Xiaomi Mi Note via Uber app
By Digital News Asia July 23, 2015
- Xiaomi partners with Uber for on-demand delivery in Singapore and KL
- Immediate purchase can be made via Uber app, one day before it goes on sale
IN conjunction with the launch of its Mi Note, Xiaomi has announced that Uber riders in Singapore and Kuala Lumpur will be the first to able to order its new flagship smartphone through an exclusive pre-launch flash sale via the Uber app on July 27.
This is one full day before the smartphone will be available on the Xiaomi website, the Chinese handset maker said in a statement.
The new phone was officially launched in Malaysia yesterday and in Singapore today, at two separate events.
READ ALSO: Xiaomi Mi Note rolls out in Malaysia … finally!
Describing it as a first-of-its-kind collaboration, Xiaomi said other markets will be announced soon.
“The power of the on-demand economy is transforming the consumer experience and we are excited to take this to another level in South-East Asia,” said Mike Brown, Uber’s South-East Asia and Australia/New Zealand regional general manager.
Ordering a Mi Note follows the exact same process as calling for an Uber ride – users simply open the Uber app, use the slider at the bottom of the screen to select ‘Xiaomi’ (which shows Xiaomi-orange coloured Uber cars on the map equipped to deliver the new smartphone), and hit request.
Payment will be charged directly to the credit card tied to a rider’s Uber account and a Mi Note will be delivered to the user within a few minutes, Xiaomi said in its statement.
“Partnering with Uber for a pre-launch flash sale means Mi fans can get their hands on the new Mi Note faster than ever before, and in an innovative and convenient way,” said Xiaomi South-East Asia general manager Steve Vickers.
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