LINE Thailand boosts LINE Pay m-payment with CyberSource solutions
By Digital News Asia October 12, 2015
- CyberSource to streamline mobile checkout experience for LINE users
- Full suite of payment, fraud management and tokenisation services
E-COMMERCE payment management services CyberSource, a Visa Inc company, has announced an agreement with LINE Thailand.
The agreement will allow LINE Thailand to enable mobile payments for its users on LINE Pay, the app’s mobile payment service.
CyberSource will offer its full suite of payment, fraud management and tokenisation services for LINE Thailand.
Via CyberSource’s global payment gateway, LINE Thailand’s acquirer, Krungsri (Bank of Ayudhya), Thailand’s fifth largest bank, will be able to process a wider spectrum of mobile payments from multiple card brands and issuers, as well as certain alternative payment methods.
The solution is designed to provide their customers with secure mobile payment options at affiliated online and brick-and-mortar stores without requiring an additional app, CyberSource said in a statement.
LINE has grown globally across 230 countries and regions since 2011, with its mobile messaging service app registering 205 million monthly active users as of April 20151, it added. Thailand has its second largest user base in Asia with 33 million users.
“By integrating CyberSource [solutions] … our affiliated merchants will be able to simplify and secure their checkout process without the inconvenience of loading a new app,” said Prapakorn Lipikorn, head of LINE Pay Business Development, LINE Thailand.
“This partnership is a key component in our strategy to cater to an ever-growing user base in South-East Asia. We are able to streamline payment acceptance and create new growth opportunities for our merchants, while providing our users with a fuss-free mobile payment option,” he added.
CyberSource claims its fraud management tool, Decision Manager, features the world’s largest fraud detection radar.
Coupled with mobile risk models and support from CyberSource experts to tune fraud rules, LINE Pay will be able to pinpoint fraud faster, more accurately, and with less manual intervention.
Additionally, CyberSource Merchant Payment Tokenization will be used to protect customer payment data. This service replaces sensitive account data with a unique identifier token and stores the data on CyberSource’s secure servers, away from the merchant environment.
In turn, LINE Pay will be able to facilitate seamless payments without the risk of storing sensitive customer information.
“The partnership with LINE Thailand offers a compelling solution to merchants looking to grow and expand in South-East Asia’s thriving mobile commerce arena,” said CyberSource South-East Asia regional director Chew Ann Wee.
“The consolidated single platform will help improve customers’ experience with the merchant as well as with LINE Thailand, as they will be able to pay using their preferred payment methods on their mobile devices.”
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