Axrail opens Gen AI lab in Malaysia in collaboration with AWS, Phison

  • Lab caters to businesses seeking a scalable, fast-tracked AI adoption path
  • Aligns with M’sia’s Digital Economy Blueprint, aiming to pioneer the regional digital economy

Axrail CEO Kelvin Kok with Phison Electronics CEO’ Pua Khein Seng, AWS Malaysia country manager Peter Murray and QL Resources Berhad’s executive director Chia Lik Khai making the symbolic A sign for Axrail at the grand opening of its Gen AI Lab in Kuala Lumpur

Axrail, an Amazon Web Services (AWS) Advanced Tier Services Partner in Malaysia, has opened the first Generative AI (Gen AI) Lab in Malaysia and Southeast Asia. This lab showcases cloud and edge solutions to support the growing demand for AI solutions and the nation’s digital economy aspirations.

The Gen AI Lab combines the expertise of AWS, Phison, and Axrail in a collaborative hub. It features cutting-edge cloud solutions powered by AWS, including those built on Amazon Bedrock, and on-premise innovation with Phison’s aiDAPTIV+ technology, the company said, in a statement. 

It added that the lab caters to businesses seeking a scalable path to AI adoption, positioning Axrail at the forefront of delivering comprehensive generative AI solutions for both cloud and on-premise environments.

Located within Axrail’s 3,000 square foot Centre of Excellence for AI solutions, the Gen AI Lab fosters responsible experimentation and co-creation of generative AI applications. The Lab is designed to accelerate businesses' AI readiness by helping them to build capabilities to extract value from data and increase operational efficiency across various functions.

"We are thrilled to launch our Gen AI Lab in collaboration with Phison and our preferred cloud partner AWS,” said Kelvin Kok, Axrail founder and CEO. “This innovative sandbox will empower businesses to reimagine operations through AI, delivering measurable outcomes and future-proofing their approach. Our goal is to accelerate AI adoption, especially among Malaysian SMEs, leveraging the upcoming AWS Region in Malaysia for data residency, low latency, and robust cloud services across Southeast Asia."

Pete Murray, country manager, AWS Malaysia, said, “Axrail's new Generative AI Lab on AWS offers business solutions that boost productivity and efficiency for industries like Retail, Manufacturing, Healthcare, and Entertainment for SME customers of all sizes. Partners like Axrail can help customers make the most of the opportunities advanced technologies like generative AI can offer business owners.” 

He added that this is another positive example of the growth of Malaysia's digital economy and ambition to become a regional tech hub for ASEAN, which AWS is proud to support.

K.S. Pua, CEO of Phison Electronics, said, “Through Phison’s exclusive aiDAPTIV+ solution, we not only achieve the democratization of AI and expand AI applications but also make generative AI accessible and beneficial to everyone.” 

He added, “Together with Axrail, we will accelerate Malaysia's AI digital transformation while providing the added assurance of data confidentiality. In the future, Phison will continue to work hand in hand with Axrail to expand cooperation in storage and AI applications.”

An expert in data, AI, cloud migration, and digital solutions, Axrail claims to have a proven track record of successfully helping over 50 businesses across Malaysia and Singapore. Their solutions have been instrumental in enhancing customer engagement and boosting productivity for businesses across various sectors.

Axrail, a subsidiary of QL Resources Berhad, believes Malaysia holds potential in pushing the frontiers of technology. With the support of its partners, AWS and Phison, the firm is confident that this endeavor will shape the future of the country’s digital landscape.

The company stated that its Gen AI Lab aligns with the Malaysian Digital Economy Blueprint, which focuses on digitalization and becoming a regional pioneer in the digital economy. The Gen AI Lab contributes to the strategic thrusts of driving digital transformation, boosting economic competitiveness through digitalization, developing digital infrastructure, building a digitally-skilled workforce, and creating an inclusive digital society.

In conjunction with the launch of the Gen AI Lab and the CoE, Axrail is organising a complimentary half-day sharing session on 18 July 2024 featuring insights from AWS alongside demonstrations of transformative solutions. 

Attendees will gain first-hand knowledge on real-world impact of data and AI through live demos, as well as how businesses can achieve operational excellence and navigate digital transformation seamlessly. Businesses can register for the “10x Your Organization Productivity Using Generative AI” at


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