V-cube targets Malaysian market with new video-conferencing platform
By Digital News Asia October 13, 2014
- Targets to increase local customer base by 30%
- Aiming at SMEs, education sector, media and marketing agencies
TOKYO-headquartered V-cube Inc has rolled out its V-Cube One all-in-one web-based video- conferencing platform in Malaysia.
In a statement, the company said the new release is in line with the company’s strategy to venture Malaysia’s mid-sized markets in order to boost its existing customer base by 30% by mainly targeting the SME (small and medium enterprise) market, media and marketing agencies, and educational institutions.
Media agencies commonly need to share large multimedia files, while education institutions need to transfer high-volume content via the Internet for e-learning – but still need to deal with their bandwidth limitations, the company said.
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Established in Malaysia since 2009, V-cube’s local customers include banks, public universities, and manufacturers.
Founded in 1988 and listed on Tokyo Stock Exchange, V-cube also has a presence in the United States, Singapore, Indonesia, Hong Kong, and China.
“We are at a point whereby the demand for visual communication solutions in Malaysia is growing rapidly as seen in last 18 months, primarily due to increased use of smart devices in the country, and with a more distributed workforce,” said V-cube Malaysia director Hiroki Murofushi.
According to the Frost & Sullivan Asia Pacific Video Conferencing Infrastructure Markets study, the size of the video conferencing market in Asia is expected to reach over US$490 million by 2017.
Murofushi said the video-conferencing solutions uptake in Malaysia was being driven by the ease of use of visual communications, and increased workforce mobility.
“Particularly, as the costs of travelling continue to escalate, local companies are forced to look for more cost- and time-effective ways to conduct business.
“Adoption of web-based conferencing solutions is a natural decision – especially for those expanding regionally, or have business scattered over multiple and remote locations,” he added.
Addresses bandwidth limitations
Murofushi claimed that in comparison with several global web-based conferencing solution providers, V-cube solutions require significantly lower bandwidth – from as low as 512kbps to conduct the same quality of high-definition visual communication.
“This is a crucial advantage that differentiates this video-conferencing solution,” he said.
“V-Cube One allows companies to conduct conference, seminar, online training, and meeting real time on Internet at any time across multiple platforms seamlessly,” he added.
V-Cube One’s selling price starts from RM299 and is available for seamless integration across PC, desktop sharing, and smart devices to host web-based communications.
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