In bid to win enterprise hearts, Samsung unveils showcase centre

• Intended to be a one-stop destination, new Enterprise Experience Centre spans 2,000 sq ft
• Targets to have its enterprise division account for 23% of overall global revenue by 2020

SAMSUNG Malaysia Electronics Sdn Bhd, has launched its first Enterprise Experience Centre to showcase its enterprise capabilities and demonstrate hospitality, retail, financial services, office, school and home business solutions.
 
The centre, located in downtown Kuala Lumpur, spans 2,000 sq ft and is intended to be a one-stop destination for potential customers to experience Samsung’s enterprise capabilities and solutions approach.

“As a leader in technology innovation, we are leveraging our success in the consumer space to [create] a new business experience for the business sector,” said Varinderjit Singh (pic), vice president of the Enterprise Business Unit at Samsung Malaysia Electronics.
 
The solutions showcased address different business needs and include Mobile Security, Digital Smart Office and Virtualisation, Samsung School, and Retail and Digital Signage.

Varinderjit said that Samsung's enterprise capabilities now include secure mobility, print, cloud and display solutions for all business types, ranging from multinational corporations (MNCs) to small and medium-sized enterprises (SMEs).
 
“And we are looking to expand these capabilities by working with our industry partners to deliver the best possible solutions for our customers,” he added.
 
The opening of the solutions centre follows the launch of its Enterprise Business Division last December.
 
Varinderjit was unable to share details on the company’s progress since launch but claimed that the reaction has been positive.
 
To demonstrate how the company is creating solutions that appeal to corporate customers, he also pointed to a syncing/file management tool called Side Sync, which is available for its Galaxy smartphone series and ATIV family of PCs.
 
Via a dock that plugs into the PC's USB port, users can share their mouse and keyboard with their Samsung phone. The application also enables dragging and dropping files, and copying and pasting information between devices.
 
He also pointed to the company’s Mobile Device Management solutions, which it develops in partnership with other software companies, claiming that the company offers over 390 IT policies for administrators along with extensive security solutions.
 
“Security is and will remain a top priority for enterprises and these are areas Samsung is addressing and will be adding to with our portfolio,” he added.
 
He said that the newly launched solutions centre also helps to reiterate to its customers all that Samsung’s suite of enterprise solutions could offer.
 
“Many know to a certain extent what we can do for certain areas, for example, our mobile and digital imaging capabilities. But the advantage now, with the enterprise division, is the totality of it and what Samsung is really addressing. Bringing in the innovation, that extra touch which will help them change the way they support their customers,” he said.

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