Epson aims at fashion/ textile industry with new SureColor printers
By Digital News Asia March 25, 2014
- Part of worldwide strategy to aggressively grow its commercial and industrial printer range
- New printers powered by Epson’s proprietary MicroPiezo and PrecisionCore TFP technologies
EPSON is aiming at the fashion and textile printing industry with the launch of new printers, the 44-inch SureColor SC-F6070 and the 64-inch SureColor SC-F7070, as well as the SureColor SC-F2000 series, its first direct-to-garment printers.
The new offerings are part of Epson’s worldwide strategy to aggressively grow its commercial and industrial printer range that is powered by its proprietary MicroPiezo and PrecisionCore TFP (thin film piezo) head technology, the company said in a statement.
The SureColor SC-F6070/7070 models enable commercial users to take on more projects, generate greater profits, and reduce the number of printers needed for full production capacity, thus enhancing efficiency and productivity, Epson claimed.
“The Epson SureColor F-Series printers are Epson’s solution for relevant businesses and commercial users to keep up with the demanding environment of the fashion and textile industry,” said Epson Malaysia Sdn Bhd country manager Yasuhiro Kasai.
“They provide [such users] with solutions to produce high-quality prints at [greater] efficiency without having to compromise on cost and quality,” he claimed.
Epson rolled out its proprietary ‘Micro Piezo’ technology in 1993, saying it has given the company the edge in printing since. With this technology, the print-head fires ink droplets onto a surface by applying an electric charge to piezo-electric elements, instead of heating the ink as with other printers.
To introduce the new SureColor printers to the Malaysian market, the company collaborated with the Petaling Jaya College of Art & Design (PJCAD) through college-level activities aimed at showcasing the creative potential of the F-Series family of printers.
The new SureColor SC-F6070/7070 printers are not only the first dye sublimation models from Epson, but also the first in the market in which every component – from ink and print-head to printer chassis and bulk ink delivery system – is designed and manufactured by a single company, Epson said.
The result is a high-performance dye-sublimation transfer printing technology designed for exceptional reliability and industrial-level production with high quality output of up to 1,440 x 720 dpi (dots per inch) on all leading transfer papers, the company claimed.
The SureColor SC-F2000, is also wholly designed and developed using Epson’s proprietary technologies, from its newly developed PrecisionCore print-head to its UltraChrome DG ink, and even the pre-treatment liquid used in the process
Combined with high performance, low maintenance and running costs, it enables businesses to offer a new t-shirt design and print service that excels in performance at low running costs, Epson said.
“The launch of the Epson SureColor textile printers is part of Epson’s strategy to leverage on our legacy in printing and know-how, as a way to aggressively extend our presence into new industries,” said Danny Lee, general manager of sales and marketing at Epson Malaysia.
“By bringing the these new products into the market, we believe we are opening up a new world of possibilities for the garment and textile printing industries, which can greatly benefit from the cost saving features, reliability and high quality output,” he added.
In the collaboration to mark the rollout of the new printers., fashion and graphic design students from PJCAD were given the opportunity to express their creativity and be exposed to the real-life working environment in the fashion and design industry.
These students were engaged through contests, namely the Garment & Fabric Design Contest and the T-shirt Design Contest.
“We are glad and honoured to collaborate with Epson on this project as it provided our students a platform to showcase their talent and creativity, as well as [expose them] to technologies and equipment akin to real-life working environments in the fashion industry,” said Michelle Pong, programme coordinator at PJCAD.
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