Adobe Digital Publishing Suite now with enterprise sales apps
By Digital News Asia June 23, 2014
- New release integrates with leading CRM platforms
- Supported on Samsung’s new Papergarden magazine service
ADOBE Inc has announced a new release of Adobe Digital Publishing Suite (DPS), with new features including enhancements in sales enablement and content marketing functionality.
The new release extends DPS' capabilities as a critical, enterprise mobile app publishing platform for sales- and marketing-driven organisations that wish to use apps as part of their mobile marketing strategy, the company said in a statement.
In addition, Adobe claimed that DPS is the only publishing platform supported on Samsung’s new magazine service, Papergarden, on the just announced Samsung Galaxy Tab S tablet device.
New enterprise APIs (applications programming interfaces) enable DPS to be integrated with leading CRM (customer relationship management) platforms including Salesforce Sales Cloud.
Documenting and tracking content shown to customers during the sales cycle is critical to successful sales outcomes, but can be cumbersome and time consuming, Adobe said.
Connecting DPS to CRM platforms enables automatic tracking of content shared during a customer meeting from a DPS sales enablement app and records it directly in a CRM solution.
By matching recorded content data with other customer information contained in the CRM system such as product interest, customer requirements and opportunity size, companies can more effectively target marketing and sales communications, the company said.
“An enterprise agreement between a sales organisation and a customer can take six to 12 months to close, depending on complexity of the solution and deal size,” said Nick Bogaty, head of digital publishing, Adobe.
“We are seeing savvy CMOs (chief marketing officers) invest in sophisticated CRM, CMS (content management system) and other marketing automation technologies to accelerate the pipeline and close deals faster.
“At Adobe, we are continuing to find ways that enable marketing and sales organisations to succeed through solutions such as DPS by giving them tools and technologies to more effectively market, sell and service their customers,” he said.
Adobe is also announcing support for the Samsung magazine service, Papergarden. This new marketplace will be installed on the upcoming Samsung Galaxy Tab S tablet devices and fully leverages the capabilities of the DPS Native Android Viewer.
Within the Papergarden app, users will have access to a rich array of magazines from leading publishers such as Condé Nast, Hearst Magazines and Wenner Media rendered with DPS, and the ability to see a list of publications to which they currently subscribe, Adobe said.
Through tight integration between the Papergarden app and DPS, the purchase experience is simple and intuitive, allowing readers to fully preview and immediately purchase single issues or subscriptions without having to first install the magazine app from the Papergarden service.
“Samsung is excited to have partnered with Adobe to use Digital Publishing Suite to build the new Papergarden application,” said Daniel Park, senior vice president of Samsung Electronics’ Media Solution Centre.
“Samsung’s new magazine service, Papergarden, enables users to view a wide range of top-tier magazine titles exactly as the photographers intended, reproducing colours just as vividly and accurately as the print versions,” he added.
The new release of Adobe Digital Publishing Suite is now available on a worldwide basis. For more detailed information about product features, pricing and language versions, go here. See applications built by DPS customers in the new Digital Publishing Suite Gallery (powered by Behance).
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