Marketing has fully embraced digital, but that’s not the only surprising trend in the region, writes Benjamin Cher.
Organisations need strong digital leadership to helm the growth agenda, and one way to go about doing this is to inject ‘digital thinking’ into the core, writes Manish Bahl of Cognizant.
Businesses in APAC will experience major digital transformation next year as they strive to improve a host of key tech and non-tech functions, according to HDS.
Mobile-powered customer experiences will fuel digital transformation in Asia Pacific in 2015, according to Forrester Research Inc, which has unveiled its top 10 technology predictions for the region.
In this, the third of a three-part interview with IBM Malaysia managing director Paul Moung, he tells DNA that the cloud presents a conundrum that many CFOs are ill-equipped to deal with.
Enterprises, advertising technology vendors, and digital marketing services providers need to urgently redefine their online advertising strategies said global analyst firm Ovum.
Adobe has announced a new release of Adobe Digital Publishing Suite (DPS), with new features including enhancements in sales enablement and content marketing functionality.