UOB (Thai) launches programme to help Thai SMEs go digital

  • Will focus on helping SMEs enter new markets, use digital marketing to grow sales
  • Applications for the three-month programme are open until April 2019


(From left) depa senior EVP Chatchai Khunpitiluck; The FinLab MD Felix Tan; NSTDA president Dr Narong Sirilertworakul; UOB (Thai) CEO Tan Choon Hin; and Osmep DG Suwanchai Lohawatanakul

UOB (Thai) on March 6 announced it has launched the Smart Business Transformation Programme to help small and medium-sized enterprises (SMEs) in Thailand kickstart their digital transformation journey. 

The programme will be run in collaboration with the Digital Economy Promotion Agency (depa), National Science and Technology Development Agency (NSTDA), the Office of SMEs Promotion (Osmep) and The FinLab.

During the three-month programme, experts from The FinLab will help SMEs to identify their business concerns and to equip them with the tools, know-how and confidence to innovate. SMEs will also be matched with specially-chosen technology solution providers to implement digital solutions to address the concerns.

Interested SMEs from the food and beverage, fast-moving consumer goods, construction, logistics, retail, wholesale and travel industries are invited to apply for the Programme at www.thefinlab.com/thailand.

Applications are open until April 2019. Those considering joining the Programme should be keen to adopt technology, have regional growth plans and an annual turnover of between US$784,663 (25 million baht; RM3.2 million) and US$31.39 million (1 billion baht; RM127.9 million).

Helping SMEs tap digital economy opportunities

Under Thailand 4.0, the Thai government aims to raise the contribution of SMEs to 50% of Thailand’s Gross Domestic Product (GDP) by 2025, up from 36% in 2018. With almost three million SMEs comprising 99.7% of Thai companies in 2018, the performance of SMEs is crucial to the country’s GDP growth and economic development.

In an online survey conducted by The FinLab, SMEs in Thailand said their top two business growth strategies are entering new markets (54%) and using digital marketing to grow sales (51%). They also shared that they are concerned about the costs (67%) and complexity (44%) of implementing digital solutions.

To help Thai SMEs overcome these concerns, the Smart Business Transformation Programme will focus on helping SMEs enter new markets and use digital marketing to grow sales.

For example, UOB (Thai) will help the Thai SMEs selected for the programme with their regional expansion plans and will also provide working capital funding for the SMEs to implement technology transformation projects.

UOB (Thai) president and chief executive officer Tan Choon Hin, said, “UOB (Thai) has been working with Thai companies for many years to help them achieve their financial goals. We are delighted to help Thai SMEs innovate and transform digitally through the structured Smart Business Transformation Programme in partnership with The FinLab, depa, NSTDA and Osmep.

“As these SMEs become more efficient and competitive through digital transformation, we will be there to support their business and financial plans to build sustainable growth both in Thailand and across Asia.”

The FinLab, having run three acceleration programmes in Singapore to help both startups and SMEs grow their businesses, will run the programme for selected Thai SMEs.

The FinLab managing director Felix Tan, said, “The FinLab’s mission is to help SMEs across Asean scale their businesses through digitalisation, innovation and business transformation, allowing them to compete better within their home countries and in international markets.

“We are excited to launch our Smart Business Transformation programme in Thailand and are eager to work with SMEs on their digital transformation journey. Through our new programme and with the support from UOB (Thai), depa, NSTDA and Osmep, we aim to push innovation boundaries for SMEs in Thailand.”

depa will provide funding support to the participating SMEs to implement technology solutions and organise workshops to educate SMEs on how to apply for these funds.

depa senior executive vice president Chatchai Khunpitiluck, said, “With Thailand 4.0, we are moving into the next phase of economic growth and see more SMEs want to transform digitally.

“SMEs that are selected for The FinLab’s “Smart Business Transformation” programme will be guided to identify relevant technology solutions for their business needs and apply for funding from depa to implement these solutions.”

The NSTDA will provide grants to participating SMEs through the Innovation Technology Assistance Programme (ITAP) for consultancy and expert services on digital transformation.

NSTDA president Dr Narong Sirilertworakul, said, “Innovation Driven Enterprise for SMEs is an important initiative for NSTDA this year. NSTDA has assisted more than 10,000 SMEs nationwide, expecting 1,800 this year, to improve their products and process designing, certification, performance or productivity through our Innovation Technology Assistance Programme (ITAP).

“ITAP provides technical experts with funding support to reduce technical risks for SMEs. The FinLab’s ‘Smart Business Transformation’ programme is one of the programmes that could help Thai SMEs achieve their digital transformation goals effectively. Qualified Thai SMEs selected into the programme shall be automatically entitled to supporting programme.”

Osmep, as a policy maker for SMEs promotion in Thailand, will design new policies and plans to help SMEs leverage technology to grow their businesses. 

Osmep director general Suwanchai Lohawatanakul, said, “SMEs hold the key for Thailand’s economic future. At Osmep, we design policies supporting SMEs to leverage technology to grow their business, improve productivity and work very closely with depa and NSTDA to implement these policies.”


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