Sixth #MYCYBERSALE to go regional
By Digital News Asia July 18, 2019
- Sale will run for one week from Sept 27 until Oct 3, 2019
- #MYCYBERSALE forecasts a total revenue of RM500 million this year
PIKOM, the National Tech Association of Malaysia, announced new developments and partners in the 6th #MYCBERSALE, to be held for one week from Sept 27 until Oct 3, 2019. This year, Pikom embarks on taking this national initiative beyond Malaysian borders, encouraging more merchants within Asean to participate in cross border e-commerce.
The event, held at the Kuala Lumpur TM Convention Centre, was launched by Suriani Ahmad, Secretary General from the Ministry of Communications and Multimedia Malaysia.
Early this year, Pikom and the Malaysia Digital Economy Corporation (MDEC) undertook a detailed exercise to assess how it can improve various business avenues and growth channels, whilst still continuing to grow the country’s e-commerce industry.
Pikom chairman Ganesh Kumar Bangah, said, “We will organise offline to online (O2O) events, mini #MYCYBERSALE online events prior to the main event, together with a major merchant engagement conference. This will also allow us to leverage on community partners like Boost, Touch ’n Go and a few more. From the association’s side, we shall organise more merchant engagement programmes via the Pikom-eCommerce fairs, held in major cities in the country.
“In recent years, we noted increasing interest from neighbouring countries to have their merchants included in this cybersale. Countries like Taiwan, Thailand, Indonesia and Singapore have expressed keen interest. With this, Pikom came up with the idea of a regional cybersale, calling it #MYCYBERSALE ASIA, starting this year.
“#MYCYBERSALE ASIA enters regional space with Taiwan joining the event as the first regional partner. We are looking forward a few more countries following suit. This will definitely boost cross border e-commerce between these countries and possibly other Asean countries, too. Taiwan will run the #MYCYBERSALE ASIA event concurrently with Malaysia,” he added.
This year marks another milestone as Pikom welcomes its Title Partner PayNet, operator in FPX. FPX is set to launch a Lucky Draw in conjunction with FPX #MYCYBERSALE ASIA from July 17 July to Oct 3, 2019, where bank customers who pay for their e-commerce purchases with FPX stand a chance of winning attractive prizes, including two Proton X70 cars and RM50,000 in cash vouchers.
FPX #MYCYBERSALE ASIA will be this year's biggest online sales event in terms of merchant participation.
For Pikom, this is a very significant development as the association seeks to accelerate e-commerce enablers in the country. The widespread adoption of FPX Online Banking payments amongst e-commerce merchants is beneficial for both merchants and consumers.
“We are honoured to collaborate with Pikom as the Title Partner of FPX #CYBERSALES to bring the benefits of FPX to more merchants and consumers. With FPX, merchants will enjoy cost savings, efficiency improvements and greater convenience.
“Malaysia has 30.8 million internet banking subscribers and 15.6 million mobile banking subscribers, which offers a large base of potential customers to merchants both nationally and regionally” said Payments Network Malaysia Sdn Bhd (PayNet) group chief executive officer Peter Schiesser.
The other partners are Pinnacle eCommerce Platform Partner – Commerce. Asia, Pinnacle Technology Partner- Fusionex, Premier Logistics Partner – CJ Century, Marketing Partner – UNIFI, Gold Partner Malaysia Productivity Council, State Partners the Ministry of Trade and eCommerce Sarawak and Regional Partner – Commerce Development Research Institute, Taiwan.
#MYCYBERSALE is a national initiative which aims to catalyse the growth of the national e-commerce industry, increase domestic e-commerce revenue and accelerate the adoption of e-commerce amongst online sellers.
“While response towards #MYCYBERSALE is encouraging, we believe the full potential of e-commerce has yet to be harnessed. At present, GDP contribution of our domestic e-commerce sub-sector is still small compared to China or the USA, which have well developed e-commerce eco-systems.
“However, Malaysia is closing the gap. The future of e-commerce is bright as online retail sales in Malaysia is expected to grow 23% a year until 2021,” said MDEC chief strategy officer Fadzli Shah.
This year, #MYCYBERSALE forecasts a total revenue of RM500 million, with export revenue forecast at RM80 Million. In turn, it hopes to attract around 1,500 registered participants with at least 750 exporting to 40 overseas markets.
“Statistics show that the number of e-commerce shoppers in Malaysia has exceeded 20 million this year. It is estimated that e-commerce shoppers will increase their average online spending by 42% in the next five years.
“There is no other way but to embrace e-commerce growth, which is expected to be the largest and fastest growing industry in Southeast Asia,” concluded Ganesh.