Partners announced for US$33 mil Shop Malaysia Online initiative to boost digital economy
By Digital News Asia August 7, 2020
- Government initiative to spur recovery by stimulating local online consumption
- Sales to boost online shopping, help local businesses grow via e-commerce
The Malaysia Digital Economy Corporation (MDEC) today announced Shop Malaysia Online, an e-commerce initiative introduced under the National Economic Recovery Plan (PENJANA) that kicked-off on 1 August and will run until the end of September 2020.
Shop Malaysia Online is part of the Government’s initiative to spur economic recovery by stimulating online consumption through high impact e-commerce promotions executed via a public-private partnership model.
Shop Malaysia Online aims to motivate more consumers to come onboard e-commerce and encourage existing consumers to increase their spend with local online sellers. Throughout this campaign, discount vouchers will be given out on various e-commerce platforms for consumers to redeem against their purchases and shipping fees.
The Malaysian Government has allocated US$16.7 million (RM70 million) under PENJANA to implement Shop Malaysia Online, with MDEC as the lead agency to implement this initiative. All the participating e-commerce partners will collectively match the Government’s US$16.7 million, making it a total of US$33.4 million (RM140 million) to drive the various sales promotions under Shop Malaysia Online.
This initiative will see the Government and MDEC join forces with twenty-two e-commerce partners namely Boost, Carousell, ConfirmPlusChop, DeliverEat, Elokal, eRomman, FashionValet, Fave, foodpanda, Grab, JOCOM, Kedai Matdespatch, Lazada, Lokein, Maybank, MyGroser, OURSHOP, PG Mall, Shopee, Touch ‘n Go eWallet, Youbeli and Zalora to offer Malaysians two months of great bargains.
This initiative emphasises the Government’s determination to help local businesses see through the current economic crisis. MDEC’s Chief Executive Officer, Surina Shukri highlighted that consumer behavior has rapidly changed since the Covid-19 outbreak, affecting many e-commerce businesses and how consumers shop online.
“As the nation moves ahead in the recovery phase, supporting local businesses is paramount. Consumers and local businesses’ involvement are essential to the nation’s economic growth and people’s livelihood. By helping Malaysian sellers make the digital leap and evolve into digitally powered businesses, we hope to bolster Malaysians’ confidence to participate in the digital economy and overcome the challenges brought by the pandemic. Through Shop Malaysia Online, consumers choosing to shop local are also showing support to local businesses, helping them and their families in these challenging times. It is MDEC’s responsibility together with e-commerce partners to lend support in times like this to facilitate the MSMEs’ shift to e-commerce and help them to navigate in this new business environment,” Surina added.
Consumers and local businesses interested in finding out more about the Shop Malaysia Online may visit www.go-ecommerce.my/PENJANA. With the PENJANA e-commerce initiative and other ongoing programmes, MDEC looks forward to further catalyse e-commerce uptake among Malaysian consumers and businesses while propelling them to make the digital leap to succeed in the era of the 4thIR.